How do I choose the right length for my e-commerce videos?

Asked a year ago

I know they shouldn't be too long, but I still need them to be long enough to convey the message.  So, how do I choose the right length? What should it depend on?

E-commerce Video length

Randall Durham

Saturday, April 29, 2023

The type of video you are making and the goal of your video will determine how long your videos should be. Keep in mind that there are no strict rules when it comes to e-commerce video length, however, as a general rule of thumb, shorter videos tend to get more views, but can lack depth.

You should aim for your videos being between 30 and 90 seconds. Shorter videos can be used for quick product displays, while longer videos can be used for behind-the-scenes videos, in-depth product descriptions, and landing pages.

In general, try to make your videos as short as possible while still relaying your message and connecting with your viewers. 