How to use video marketing to educate customers about the products?

Asked a year ago

I want to use videos to educate my potential customers about my products and their benefits, but I'm not sure what the best way to do that is. What are some things I should keep in mind when creating videos for that purpose? Do you have any tips or suggestions?

E-commerce Video marketing

Ed Church

Monday, May 01, 2023

When creating product education videos it's important to remember your goal - to show your customers how your product works.

It's important to use visual displays for everything you are explaining, and not just to speak about it. It will also be beneficial to incorporate some sort of story into your video. People tend to remember stories better than individual facts.

You should also ensure that your video is visually appealing but does not distract from your product, use easy-to-digest language and speak clearly, and keep the video as short as possible while still relaying your message.

Lastly, don't forget to add a call-to-action to direct the viewers on what to do next, and remember to always be honest!