What role can influencers play in e-commerce video marketing strategy?

It's all in the name if you stop and think about it. Influencers do one thing - they influence people to take certain actions.

As influencers already have a trusted fanbase, it's easy for them to bring trust to your product and brand. They can convince potential customers to try a new product, watch a video, make a review, etc.

If you are going to use influencers in your video, make sure that what they stand for is relevant to your product or service in order to reach the correct audience. Influencers that resonate with your product are also more likely to want to create some sort of collaboration.