What role can influencers play in e-commerce video marketing strategy?

Asked a year ago

I read somewhere that more and more e-commerce businesses are using influencers as a part of their promo campaign. How does that work exactly? 

Video marketing E-commerce Influencer marketing

Micah Rollins

Monday, May 01, 2023

It's all in the name if you stop and think about it. Influencers do one thing - they influence people to take certain actions.

As influencers already have a trusted fanbase, it's easy for them to bring trust to your product and brand. They can convince potential customers to try a new product, watch a video, make a review, etc.

If you are going to use influencers in your video, make sure that what they stand for is relevant to your product or service in order to reach the correct audience. Influencers that resonate with your product are also more likely to want to create some sort of collaboration.