Should you make longer shoppable videos?

The length of your shoppable video should depend on your audience, as well as what you wish to achieve. Short videos are great to showcase individual products, but they don't do much in the line of expressing a story.

If you want to bring your audience deeper into your brand with a story or by showcasing large collections, a longer video is best.

That said, there's more of a challenge to keep your audience engaged with longer videos, so choose your scenes wisely, and ensure not to make them too long.