Should you make longer shoppable videos?

Asked a year ago

I read about some mixed debates regarding durations of shoppable videos and thought this would be the perfect place to ask. Should I make longer shoppable videos rather than short ones? What are the benefits of longer shoppable videos over shorter ones?

Rob Elgar

Rob Elgar

Wednesday, March 29, 2023

The length of your shoppable video should depend on your audience, as well as what you wish to achieve. Short videos are great to showcase individual products, but they don't do much in the line of expressing a story.

If you want to bring your audience deeper into your brand with a story or by showcasing large collections, a longer video is best.

That said, there's more of a challenge to keep your audience engaged with longer videos, so choose your scenes wisely, and ensure not to make them too long.

Write an answer...


Please follow our  Community Guidelines

Can't find what you're looking for?