Can You Cross-Sell or Upsell Using Shoppable Videos?

With the right tactics, your customers' value could go far beyond just checkout. By utilizing cross-selling and upselling practices, you can open yourself up to a world of potential revenue—no limits!

But what about cross-selling and upselling in shoppable videos? Can shoppable videos be used to promote additional sales of supplementary items or upgraded versions of existing products? The short answer is yes!

» Discover the top ways videos can increase your conversion rates

Cross-Selling Using Shoppable Videos

Shoppable videos are an effective way of cross-selling as they can show customers related products in an engaging and visually appealing way. By providing helpful information and inspiring customers through video, businesses can create a positive buying experience and encourage sales of additional items.

Essentially, a good and effective video for cross-selling can :

• Showcase the product in detail
• Provide information about related products/services
• Explain why these items would be beneficial for customers
• Inspire customers to buy additional items

How to Cross-Sell in Videos

Cross-selling videos should be tailored to customers’ interests, so the information provided should be relevant to the product being sold. For example, if you are selling a laptop, your video could include information about other items such as accessories or software packages that would complement it.

Another example is a marketing video on cross-selling skincare products under the heading "Best Paired With"—customers are not inclined to buy just one product, but add two or three more to fully experience their skin transformation.

» Learn how to make your video content stand out from the competition

Upselling Using Shoppable Videos

Shoppable videos can be used to upsell to existing customers by persuading them to purchase an upgraded or higher-priced product version. Unlike cross-selling, which focuses on getting customers to buy more products, upselling focuses on getting customers to purchase a better version of what they already want.

How to Upsell in Videos

Similar to cross-selling videos, the key to successful upselling is to focus on the customer’s needs—show them why they should upgrade their purchase with helpful information and persuasive visuals. Make sure your video showcases the upgraded product version in detail and explains why it is worth upgrading to.

You can also use visuals such as an animated comparison between the two versions of the product or a “before” and “after” to help customers understand the differences.

Final Thoughts

There you have it—essentially, your primary goal for upselling and cross-selling may be to increase sales, but it’s important to consider the customer experience when creating upsell and cross-sell shoppable videos. Nudging customers to buy seemingly random products can leave them annoyed and confused. Carefully consider what makes the most sense to offer your customer and at which point of the buyer’s journey.

» Create your shoppable videos with Tolstoy