How Interactive Video Marketing Enhances Customer Engagement

Driving customer engagement is getting harder by the day. Make technology your friend by learning how interactive videos give customers personalized experiences

Daniël de Jager - Writer for Tolstoy
By Daniël de Jager
Joel Taylor - Editor for Tolstoy
Reviewed by Joel Taylor

Published October 31, 2022.

With the big steps technology has taken in recent years, your customers' needs have grown as well. These needs are a response to changing behaviors as people adapt to their new technological environment. Companies now need to turn to new marketing strategies using innovative methods like interactive videos to engage customers and prevent competitors from taking their market share.

Keep reading to learn exactly why interactive video marketing can enhance customer engagement.

» Want more than just interactive videos? Discover the best interactive marketing strategies.

Convenient Interaction

Interactive videos enhance customer engagement by putting everything right at their fingertips. Gone are the days when a visitor needs to navigate all around a website to find what they were looking for. With interactive videos, your customers have access to all the information they want in one frame—and it doesn't matter whether they're at home or on the go because interactive videos are mobile-friendly.

Personalized Communication

When a customer watches the video, they are steered to the content they want by prompts on the screen. This means that they can get their questions answered without showing them anything unwanted. Not only does this personalize the customer's experience, but it also provides a rich source of information for the company to gather so that they can continue delivering targeted content.

» Interactive videos make great chatbots: Learn how to create one in a few simple steps.

Memorable Experience

Videos engage both visual and audio senses, targeting a wider range of memory functions than a wall of text does. This makes interactive videos much more memorable and easier to digest, leaving customers satisfied and more likely to engage further. Your brand can build awareness much quicker through such personalized, rich engagement.


If you're wondering where you can start with interactive video technology, look no further than Tolstoy. We at Tolstoy are experts at helping you create videos that inform and engage.

» Ready to get started? Learn how to create an interactive video for free.