How important is video background for a shoppable video?

Asked a year ago

I am working on a shoppable video for my company's new product release, and I'd like to know how important the backdrop is. I expect the viewers to be focused on the products, but I can't really leave the background blank either, right? What should I add in the background to keep things interesting but not take away from the main focus?

Shoppable video Video background

Yael Bauer

Tuesday, March 21, 2023

The video background is vital as it enhances the content and creates the desired emotions in the viewer. The right background maintains a balance between simplicity and richness, relying heavily on what you're selling. You can use a transparent dark overlay on the background to ensure the products stand out more.