Are shoppable videos usable in every type of e-commerce store?

Asked a year ago

Hi everyone. At a bit of a dilemma, because I've mostly seen shoppable videos used for clothing or furniture. My question is, have you found them useful in other industries as well? I'd like to use them too, but I sell gardening seeds for at-home vegetable gardens and don't know how effective they would be. Does it really matter?

Shoppable video E-commerce store Video marketing

Rob Elgar

Wednesday, March 29, 2023

Shoppable videos are without a doubt more useful to some industries than others. As you mentioned, they work well for clothing and furniture stores as they have visual products that benefit from being displayed.

Products that don't gain an advantage from being showcased could have less use in a shoppable video.

That said, used correctly, just about any product can make use of shoppable videos. For example, you may have an interactive video that showcases a garden with a variety of plants. When the viewer clicks on a plant they are directed to the relevant seeds in your store.

Be creative and take your customers on a journey.