What is the longest shoppable video possible?

Asked 3 months ago

Quick question! Is there a limit on the duration of a shoppable video? Or can you make one as long as you'd like? Is there a point where a shoppable video becomes too long and hurts the quality or conversion potential?

Daniël de Jager

Daniël de Jager

Thursday, February 23, 2023

Yes, making shoppable videos too long will bore your customers, no matter how engaging it is. Keep them under 5 minutes, ideally under 2 minutes, for optimal results in terms of conversion potential and other metrics. If you need something longer, then it's best to opt for a long-form video format.





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