What are the benefits of using videos in the fashion industry?

Asked a year ago

I'm working for a small fashion brand, and as a part of our new marketing campaign, my team is planning to create a couple of shoppable videos. I think it's a great idea, but some of the managers are unsure about the results. So, I came here to ask: what are some of the benefits of using shoppable videos in this industry? What can I tell the higher-ups to convince them that shoppable videos can help us sell our products?

Micah Rollins

Tuesday, March 21, 2023

Shoppable videos create an experience that almost feels like a face-to-face conversation and captures your customers' attention, increasing conversions by up to 300%. Companies that have implemented interactive videos on their website and social media have seen a 20x increase in ROI and a 4x increase in time on site without impacting page performance.

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