How to Make an Interactive Branching Video for Your Online Business

Interactive branching videos allow for a customized customer experience which in turn can generate more leads. Here's the simplest way for you to create one.

Rob Elgar - Writer for Tolstoy
By Rob Elgar
Petar Milenkovic - Editor for Tolstoy
Edited by Petar Milenkovic

Updated March 15, 2023.

Branching videos are a type of interactive video that allow business owners to create personalized, interactive videos geared toward their customer's specific queries and needs. Basically, interactive branching videos allow visitors to personalize their journey on a website.

» Learn how to easily make an interactive video for your store

Creating an Interactive Branching Video in 4 Easy Steps

1. Prepare Your Script

Having a premade script is essential as it helps you navigate the process of creating an interactive branching video. Each interaction follows a different journey, thus, it needs to be carefully considered and planned.

2. Record Videos and/or Segmentations

Follow the script and record videos that will guide your customers to their destinations. Ask relevant questions that correspond to the response choices you plan on adding with Tolstoy's interactive video builder.

3. Customize Your Branching Video

Use the Tolstoy video builder to add text, questions, as well as response options, and where the options will redirect the customer. Once all your 'branches' are complete, you can download your video, share it, or publish it on your website.

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4. Add the Interactive Video to Your Website

Add your completed branching video to your website via the ‘Launch to Site’ button, where you can select to add it as a widget or embed it by pasting the link into the appropriate place on your website.

Connecting with your online customers on a personal level is essential to gain leads, convert them into paying customers, and engage them properly. And, the most effective way to do so is with branching videos.

» Simplify the process of making interactive videos—try Tolstoy for free