How to Use Shoppable Videos to Target Specific Demographics

Learn how to use shoppable videos to target specific audiences and drive conversions have the right strategy in place to help you get started today.

Kate Pauline Galagnara - Writer for Tolstoy
By Kate Pauline Galagnara
Joel Taylor - Editor for Tolstoy
Edited by Joel Taylor

Published March 5, 2023.

How to Use Shoppable Videos to Target Specific Demographics

Shoppable videos are a great way to target specific demographics because they allow you to customize the experience for each user. Additionally, you can use analytics tools to track how users interact with your video content and identify trends that will help you better understand the needs of your target demographic.

1. Identify Your Target Audience

Make sure to research the common trends in behavior and interests (demographic targeting) among different demographics to create content that resonates with them.

Essentially, shoppable videos should not be used as a one-size-fits-all tool, but rather should be tailored to your target demographic. By researching, personalizing, and utilizing analytics tools, you can create engaging videos that convert and keep customers coming back for more.

2. Focus on the Right Message

Make sure the message and visuals in your video content are relevant to the target demographic as this will help make your message more memorable and engaging.

3. Personalize Your Content

Personalization is key when it comes to shoppable videos. You want users to feel like they are part of their own unique experience when they watch the video. To do this, you should use personalized graphics and interactive elements like clickable links and call-to-actions.

» Read our tips for making your video content stand out

4. Create an Engaging Experience

Your content should be as engaging as possible to encourage viewers to take action at the end of the video. This means making sure there is a clear storyline with eye-catching visuals that are easily digestible. Additionally, you should make sure the video is not too long as viewers may lose interest.

» Learn how to increase your customer engagement with video content

5. Use Analytics Tools

By using analytics tools like Google Analytics or Hotjar, or the built in analytics with Tolstoy, you can track user behavior and measure the effectiveness of your shoppable videos. This will allow you to identify trends and adjust your video strategy accordingly to reach the right target demographic.

Final Thoughts

By following these tips, you can create compelling shoppable videos that are tailored to specific demographics and drive conversions for your business. With strategic use of shoppable videos, brands can start building relationships with their customers, an essential part of increasing revenue with brand loyalty.