How Do Shoppable Videos Improve Customer Experience?

Looking for shoppable videos to improve customer experience? We have listed 3 reasons why you should invest in videos now!

Kate Pauline Galagnara - Writer for Tolstoy
By Kate Pauline Galagnara
Tamara Fodora - Editor for Tolstoy
Edited by Tamara Fodora
Joel Taylor - Editor for Tolstoy
Fact-check by Joel Taylor

Updated April 10, 2023.

Are you looking for unique ways to improve your customer experience? Short answer—video!

Keeping shoppers interested and swiping for more products can be challenging for any business owner online. It isn’t easy to keep them exclusively in your store when they have a sea of options at their fingertips. Therefore, you need to make their shopping experience both easy and engaging to reign supreme.

The use of video in digital marketing is on the rise, and for a good reason. Videos are a powerful way to convey your message, increase engagement, and reach more people than ever before.

So, let’s see the importance of shoppable videos in improving customer experience.

» Find out more about how interactive videos can boost customer engagement

1. They Are Familiar and Entertaining

Shoppable videos are entertaining, engaging, and familiar to customers. Video content can help you build an emotional connection with your customers, which helps form brand loyalty. Plus, videos are more likely to be shared and watched than any other type of content.

Think about TikTok videos, Reels, and FB stories, all of which are digestible. Shoppable videos should be similar, so as to feel more familiar, too.

2. They Are Convenient and Informative

Shoppable videos make it easy for customers to get the information they need. Instead of lengthy product descriptions, shoppers can simply watch a short video and get a better understanding of the product. Shoppable videos can also be used to showcase tutorials, demonstrate product features, or answer customers’ questions.

3. They Ease the Shopping Process

Shoppable videos make the purchase process easier for shoppers. With just a few clicks, customers can add products to their shopping carts without even leaving the video. In other words, shoppable videos can increase sales, convenience, and engagement.

» Learn how shoppable videos can boost your sales on Shopify

Boost Your Customers' Experience Today

Shoppable videos are a game changer for customers in the digital world. This new technology allows shoppers to quickly preview products and purchase them without ever leaving the video. It’s a simple yet effective way to keep your customers happy.

» Need help setting up a good shoppable video for your store? Tolstoy can help you do that and much more