3 Reasons a Product Demo Video Can Help Increase Your Sales

Struggling to increase sales through traditional advertising? Here are 3 reasons why using interactive product demo videos can boost customer engagement.

Daniël de Jager - Writer for Tolstoy
By Daniël de Jager
Joel Taylor - Editor for Tolstoy
Edited by Joel Taylor
Fact-check by Lauren Hanano

Published January 17, 2023.

Instead of making another typical advertisement for your product, why not create a demo video that showcases how the brand's product is used? Here are three reasons why creating a product demo video can help you increase sales quickly and easily.

1. It Can Persuade Potential Customers to Purchase Your Product

Product demo videos showcase how the product's key features and benefits can be used in everyday life, which is great for helping your viewers understand the product better. This increases the chances of your customers purchasing it, as they can see actual proof that it does what it's supposed to.

To capitalize on this confidence boost, you can make the product demo interactive through a platform like Tolstoy, with a direct shoppable integration that lets viewers purchase the product through the video. This also provides each customer with a personalized experience.

» Learn more about how interactive videos can boost your sales

2. It Can Help You Engage Your Customers on Social Platforms

As effectively engaging customers on social platforms gets harder, interactive product demos are becoming more relevant. These videos make it easier to advertise on social media thanks to their high levels of engagement and unique feeling, resulting in a bigger audience and more sales.

3. It Can Help You Grow the Number of Satisfied Buyers

With the growth of your base of satisfied customers, remarketing will become increasingly challenging—especially if you have a product that lasts a long time. Creating a demo video of an updated version of the product or optional accessories can inspire customers to repurchase.

Sharable product demos also help build a base of loyal customers who may share these videos with their friends and family, further increasing your customer base and building trust.

Final Thoughts

Beyond these three benefits, creating product demos showcases your business' expertise, improves advertising variety, and provides customers with the final push they need to take action. Adding an interactive aspect to the videos will increase engagement even more, and it's a surefire way to boost your brand.

» Ready to start? Follow our guide to make a perfect interactive video for your online store