Does interactive video offer clickable CTA features on Instagram?

Asked a year ago

Hey there! I want to increase my conversion rate on Instagram for my business, but I do not know how to go about it since I am not too familiar with Instagram's features. I know that there are peak times for posting content for content to get the best exposure, but I have never posted interactive content and I want to start posting interactive videos to increase engagement and clicks. When posting an interactive video, will I be able to attach a call to action with clickable links?

Jessica Hughes

Friday, October 21, 2022

Interactive videos do, indeed, offer clickable CTA features on Instagram. All you need to do is click on the "LINK" sticker and fill in the rest. And, aside from a link sticker, other CTA's are also available. These include but are not limited to the following:

  • Polls and question boxes
  • Sliding emoji scale
  • Quizzes
  • Gift cards
  • Free delivery
  • Donations.

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