Is interactive video an engaging option to give my Shopify customers?

I am making changes to my business marketing strategy with my users in mind since the idea is to make sure that they have an engaging and simple buying experience. I came across interactive videos and I am considering using them for my business, but I am not sure if it will help me give my users autonomy in their purchase decision-making process. I want my customers to have more room for informed decisions when they buy my products.