Video marketingPosts and articles about Video marketingCommunityHow do I measure the success of my video marketing campaigns?I'm a small business owner, and I've recently started advertising my business on social media platforms via videos. I have noticed some results already, but I w...CommunityWhat are some creative ways to include humor in my e-commerce videos?I'm planning a few product videos for my e-commerce business, and I'm looking for ways to make them more interesting. Most people would agree you can never go w...CommunityHow do I promote my e-commerce videos and get more views?I work in e-commerce, and I'm looking for different ways to improve my promotion strategy. What can I do that would get my e-commerce videos noticed?CommunityWhat are some tips for creating compelling video thumbnails?I know that thumbnails are an important part of video marketing, much more than some people might think. After all, people will judge a book by its cover, and a...CommunityHow do I optimize my e-commerce videos for SEO?I want to start advertising some of my products online, and I've decided to do so via videos. However, I don't have much experience with the SEO aspect of video...CommunityWhat are some best practices for making mobile-friendly e-commerce videos?I work in marketing, and my company has decided to promote a client's e-commerce business on mobile, as we've concluded that their target audience uses phones m...CommunityWhat role can influencers play in e-commerce video marketing strategy?I read somewhere that more and more e-commerce businesses are using influencers as a part of their promo campaign. How does that work exactly? CommunityWhat are the benefits of using video content in e-commerce email campaigns?I'm not a big fan of email campaigns, but a colleague told me that combining them with video marketing could be a good idea for promoting our e-commerce busines...CommunityHow to use video marketing to educate customers about the products?I want to use videos to educate my potential customers about my products and their benefits, but I'm not sure what the best way to do that is. What are some thi...BlogKate Pauline GalagnaraMeasuring the Effectiveness of Shoppable Videos: Sales and ROIIt's true that so many e-commerce video marketers are limited by what they can "measure." Although views, likes, and shares are important metrics to consider fo...CommunityHow to use video marketing to target specific demographics and customer segments?I want to create a marketing campaign that targets a specific group of people, and I want to ensure that my campaign is as effective as possible. How can I do s...CommunityWhat are some tips for creating behind-the-scenes e-commerce business videos?I am somewhat new to creating videos, and I want to ensure that my content is engaging, informative, and valuable to my target audience. Can you share some tips...BlogKate Pauline GalagnaraTop 4 Video Marketing Tips to Promote Your Small Business OnlineAs a small business owner, you may face many challenges when it comes to reaching a wider audience and driving conversions. One effective way to do this is thro...BlogKate Pauline Galagnara5 Clever Product Explainer Video Examples to Draw Inspiration From in 2023Product explainer videos, what are they? These clever videos are an effective way to quickly and clearly communicate the benefits of a product or service to cus...CommunityWhat are the common mistakes when adding clickable links to videos?I've never used links in my videos before, so I'd like to avoid the most common mistakes if possible. So, what should I keep in mind when adding clickable links...CommunityWhat are the best ways of adding clickable links to your videos?I would like to learn more about the best practices for including clickable links in your video content. How can I do it in a way that would draw the attention ...CommunityAre shoppable videos usable in every type of e-commerce store?Hi everyone. At a bit of a dilemma, because I've mostly seen shoppable videos used for clothing or furniture. My question is, have you found them useful in othe...CommunityDo shoppable videos offer a 360-degree view mode?I got a new camera recently that offers a 360-degree view, for the viewer to look around freely as if they are there. This brings me to my question, do shoppabl...CommunityAre interactive videos good for showcasing a new fashion collection?My company is preparing a new collection for summer, and we've started discussing some marketing ideas and how to effectively promote the new collection. With t...CommunityWhat impact do videos have on the fashion industry?Hey all. This question may seem a bit broad, but I'd like to know more about the effect of videos on the fashion industry. How does video marketing affect the f...CommunityWhat types of videos are best used with clickable links?I'd like to know what kinds of videos are the most effective when combined with clickable links within those videos. I'm working on a new marketing strategy tha...CommunityHow can clickable links be used to drive traffic to your website?Hello all. I've been using videos in my marketing campaigns for a while now, but I've never really added any clickable links to them. I've recently noticed one ...CommunityCan you add clickable links to marketing videos?Hey all. I'm somewhat new to the world of video marketing, so my question is: Can I put clickable links in videos? I'm thinking about adding links that would pr...CommunityWhat types of videos are the best for showcasing fashion products?I'd like to showcase some fashion products at an upcoming auction that would take place on social media platforms. For that purpose, I'd like to use videos, but...CommunityCan shoppable videos use time triggers?Hi all, I want to have things change on my videos as they play and have different things pop up. Is this even possible? Can shoppable videos use time triggers?CommunityWhat are hotspots in shoppable videos?I keep seeing the word hotspots being mentioned next to shoppable videos and I honestly have no idea what that even is or where to begin looking for it. Would b...CommunityWhat is a synthetic video?This seemed like a great place to ask since you all are experts at different video technologies. I heard about synthetic videos, what exactly are they and what ...CommunityAre the first 60 seconds of a longer shoppable video more important?There are different arguments for long or short shoppable videos, but I am currently trying to make longer ones, because I think they would fit my website bette...CommunityWhat is the longest shoppable video possible?Quick question! Is there a limit on the duration of a shoppable video? Or can you make one as long as you'd like? Is there a point where a shoppable video becom...CommunityHow long should a video be on a website?I am running an e-commerce store on my website and have recently delved into video marketing in its various forms. I came here because this seems like the perfe...CommunityCan you make synthetic videos in more than one language?My e-commerce store isn't available in English, but we offer multiple translations for the Balkan region. Can I make synthetic videos in more than one language ...BlogDov KaufmannVideo and Social Commerce—the Future of RetailWritten by Dov Kauffman, Co-Founder and CEO of Tolstoy Around 3.5 billion people—just over 44% of the world’s population—use social media in some form. Social p...BlogDov KaufmannMarketing Strategies in 2023: Authentic Storytelling Is Key By Dov Kaufmann, co-founder of Tolstoy The pandemic has had a monumental impact on the e-commerce industry, instigating a rapid-fire change in consumer behaviou...BlogStaff EditorHow Shoppable Video Is Shaping the eCommerce StorefrontShoppable video is rapidly transforming the ecommerce storefront as businesses realise the awesome potential of this incredibly effective tool. From web searche...BlogRob Elgar5 Ways to Digitize Assisted Shopping to Link Your Offline & Online StoreThere's no denying that the world has been quickly shifting towards a digitized era, and with the help of the recent pandemic, the need for contactless shopping...AnswersDaniel de Jager4 Tips to Easily Collect Customer Video TestimonialsMost customers are tired of advertisements that keep pushing products on them. So, a great way to approach your marketing campaign from a fresh angle is to use ...AnswersRob ElgarVideo Sales Letters & Why Using Them Helps You Book More MeetingsTraditional sales letters are used to pitch an idea or product to a prospective customer by gaining their attention, discussing pain points, and offering your p...BlogStaff Editor7 Brilliant Ways Videos Can Increase Your Conversion RatesThere's one tool you may not be using that can help boost conversions like crazy—interactive video. Here’s what you need to know. Are you looking for ways to in...BlogAshley Stander5 Ways to Increase Shopify Engagement With Video AdvertisingAccording to a recent study, about 87% of marketers say videos have helped them increase traffic, while approximately 94% of marketers stated that videos have h...AnswersRob Elgar5 Steps to Add YouTube Videos to Shopify (+Screenshots)Videos provide a visually stimulating experience for your viewers, increasing engagement and conversions. It is no wonder that over 85% of marketing professiona...CommunityShould I use interactive videos if I want a clear portrayal of my products?My business partner suggested that we use an interactive video service to provide our enterprise clients with a more simple and clear picture of our products an...CommunityCan I use shoppable video to give my Shopify clients a fun buyer journey?Ever since I found out about shoppable video and how much it has changed the video marketing game, I have been looking for ways in which I can apply this concep...Communityare these compatible with youtube ads?ads? Shorts?
