AI Studio build for ecommerce brands

What can I do for you?

Create product photos, videos, and AI models - ready to publish across your store, ads, and social.

Animate product image...

Connect your tools

Why brands choose Tolstoy AI Commerce platform

10x

Conversion lift

Based on results seen across Tolstoy's 2,000+ brand partners.

3 products

All best-in-class

Industry-leading AI Tools for content creation, shoppable video, and AI-driven sales chat.

1 Platform

Endless innovative use cases

Unlock AI-shopping experiences only possible with the combination of all three products.

AI Player

Shoppable videos

We set the standard for Shoppable video

Increase conversions by showcasing your videos and UGC across your site, app, email, and SMS.

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Media gallery insights

Track which assets engage and convert, and how deeply shoppers browse.

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Tolstoy media gallery insights dashboard tracking engagement and conversion per video asset

Build custom PDP widgets from chat

Create product stories, routine builders, quizzes, and shoppable modules with a chat-based builder. Tolstoy uses catalog data, Brand DNA, UGC, reviews, and media so each widget feels native to the page.

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Tolstoy chat-based widget builder creating custom PDP stories and product modules

AI Studio

Create AI images & videos

AI Creative agent

Generate high-quality images and videos with one quick chat.

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Beautiful, ready-made templates

Pick, click, and post gorgeous visuals in seconds.

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Generate at scale

Automatically generate content across your entire product catalog.

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Grid of AI-generated product visuals created at scale with Tolstoy AI Studio

AI Sales Agent

AI sales chatbot

Virtual try-on

Increase your visitors’ confidence to buy with lightning-fast & accurate virtual try-on.

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Your brand’s ChatGPT

Trained on your catalog, tuned to your customers, built to sell.

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Know your shoppers

Collect subscribers & build rich customer profiles.

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The AI Commerce Platform unlocks entirely new AI-Shopping experiences

Customers choose their own models

By generating & publishing content in the same platform, you can now offer “choose your model” personalization. No extra work needed.

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Hyper personal emails

Your sales agent builds customer profiles that include customer images, accurate sizing information, beauty preferences, & more. AI Studio uses this data to generate personalized images & videos on demand.

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Personalized marketing email featuring AI-generated imagery tailored to one shopper

Self-improving media

Tolstoy’s AI algorithm flags under-performing media, auto-creates A/B-tested variants, and keeps only the top-performing assets.

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Tolstoy dashboard comparing A/B-tested media variants and their performance

Trusted by the best in e-Commerce

Hampden Clothing editorial campaign photo

Our goal was to intelligently incorporate AI to improve the customer experience, and Tolstoy delivered 100%. Any brand not doing this will fall behind

Each of Tolstoy’s products brings its own value, but using the full platform together completely transformed how customers experience our products. The team is incredibly fast and thoughtful, always coming up with new ways to help us get the most out of Tolstoy.

Katherine Redd
eCommerce Lead @ Hampden

7x lift in conversion rate on PDPs with Tolstoy video content

232% AOV Uplift on PDPs with Tolstoy video content

11x Conversion rate for users engaged with Personal Shopper

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It was exciting to see the real impact the [AI Sales Agent] had on conversion. We ran the test to understand its commercial value – and it absolutely delivered. The results made it clear that this tool isn’t just smart, it drives measurable results.

Soul Naylor
eCommerce Coordinator @ CSB

6.0 % lift in conversion translates to thousands of incremental orders.

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We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.

Ecommerce Manager @ Skin Rocks

+14% Conversion Rate Lift

Positive Customer Response

Frictionless Experience

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Ready to accelerate your brand?

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