AI models
The models behind your content
Tolstoy AI Studio runs the leading generative models against your own catalog and brand references — so you pick the model that fits the shot, and the output is your product rather than a stock lookalike.
How to choose a model
No single model wins every shot, which is why AI Studio keeps several available instead of locking you to one. Match the model to the job: cinematic hero and brand film work rewards models built for camera movement and sound, while short-form social creative rewards models built for fast, dynamic motion. For stills — packshots, model photography, background swaps — image models matter more than video ones.
In practice most teams test two or three on the same product and keep whichever wins on their own creative. Tolstoy can also route automatically, picking a model per generation from your prompt and the assets you supply, so you only pick manually when you want to. Because every model runs against your catalog and brand references, switching models changes the look of the output — never whose product is in it.
One workspace, every model
Pick a model per generation or let Tolstoy route automatically, then publish the output to your storefront through AI Player or out to your ad channels. See what brands are making in the gallery, or start from a proven prompt in AI templates.