Real starting points
Each guide links to existing templates and Tolstoy-generated examples, not stock placeholders.
Ecommerce solutions by industry
The product is shared. The work is not.
A fashion launch, a skincare routine, a jewelry close-up, a recipe, and a room scene demand different inputs and different review standards. Start with the guide built around your team’s actual work.
01 Flagship guide Fashion Give lean creative and ecommerce teams a repeatable way to produce on-model visuals, styling content, product videos, and shoppable stories without flattening every drop into the same campaign.
Explore fashion →
02 Industry guide Beauty Build a creative library around shades, ingredients, application, and routines, then bring the strongest videos onto product pages where shoppers are comparing options.
Explore beauty →
03 Industry guide Jewelry Create campaign scenes, macro compositions, and worn-product concepts around small, reflective products, then connect approved video to the exact pieces shoppers can buy.
Explore jewelry →
04 Industry guide Food & beverage Give products a setting and a use: the first pour, the kitchen routine, the ingredient story, or the founder explanation that a static pack shot cannot carry alone.
Explore food & beverage →
05 Industry guide Home Build room scenes, styling concepts, assembly stories, and product explainers that give furniture, decor, cookware, and home goods more context than a white-background image.
Explore home →One connected system
From content brief to storefront experience
- 01
Create
Use AI Studio to produce reviewed image and video formats from product and brand inputs.
- 02
Publish
Use AI Player to connect approved video with products across the storefront.
- 03
Guide
Use AI Shopper where a catalog benefits from questions, recommendations, and visual exploration.
Built for reviewable work
Creative range without losing the source of truth
Product-specific QA
Review criteria change by vertical: seams and drape, shade and texture, clasps and settings, packaging, or dimensions.
Proof with context
Customer outcomes stay tied to the published story and test context that supports them.
Common questions
How the industry guides work
Which ecommerce industries use Tolstoy?
These guides cover fashion, beauty, jewelry, food and beverage, and home ecommerce. Tolstoy also serves brands outside these groups; the industry pages show how the same products map to different creative and storefront jobs.
What is the difference between AI Studio, AI Player, and AI Shopper?
AI Studio creates ecommerce images and video. AI Player publishes shoppable video experiences on storefronts. AI Shopper supports guided product discovery and visual exploration. Each industry guide recommends where to start.
Are all examples and customer results real?
The pages use curated Tolstoy gallery assets, public AI Studio templates, user-supplied creative, and published customer stories. Customer results are shown only when an approved published source is available; otherwise the customer-proof module is omitted.
See the system with your products
Choose a real workflow and build the first version
Bring a product, a channel need, and your existing approval standards.