Demonstrate texture and application
Create close-ups, swatches, routine steps, and product-in-use visuals that make a small package or subtle finish easier to understand.
Tolstoy for beauty and wellness
Make texture, routine, and product education easier to see
Build a creative library around shades, ingredients, application, and routines, then bring the strongest videos onto product pages where shoppers are comparing options.
What Tolstoy enables
Connect content creation to the storefront
Tolstoy gives beauty, skincare, cosmetics, and wellness teams one system for product creative and storefront video. Teams can develop visual concepts in AI Studio, publish approved tutorials and testimonials with AI Player, and use AI Shopper for guided product exploration.
- AI Studio Create
- AI Player Publish
- AI Shopper Guide
Jobs to be done
Start with the work your team repeats
Produce more creative angles
Turn a product and an approved brand direction into seasonal scenes, product heroes, creator-style ads, and tutorial concepts.
Answer PDP questions with video
Use shoppable demos, expert guidance, and customer content to explain usage and help people compare products.
Connected workflow
Create the content, then put it to work
Create beauty visuals at product-detail scale
Develop studio scenes, ingredient-led compositions, swatches, demos, and UGC-style concepts from product inputs.
Explore AI Studio →Put routines and proof on the PDP
Publish approved demonstrations, testimonials, and shoppable stories next to the product they explain.
Explore AI Player →Help shoppers explore the catalog
Guide product discovery and visual exploration while keeping ingredient, shade, and suitability claims grounded in merchant-provided data.
Explore AI Shopper →
Reusable starting points
Open a template with the workflow already defined
Image template Product Ingredients & Foam
Stage a product with ingredient cues and texture.
Use this template →
Image template Beauty Try On
Create a cosmetic product visualization on a model.
Use this template →
Image template PDP Lip Gloss Swatch
Show color and finish in a PDP-ready swatch composition.
Use this template →Customer evidence
See the workflow in a real commerce team
Customer story · Skin Rocks +14% conversion lift Skin Rocks reported a 14% conversion-rate lift for the test group after a two-week A/B test of shoppable UGC Stories on PDPs.
Read the sourced customer story →Decision guide
Choose the first Tolstoy workflow by constraint
| If you need | Start with | Why |
|---|---|---|
| More product, texture, and campaign visuals | AI Studio | Create variations from a repeatable product and brand brief. |
| Approved demos and UGC that should work harder | AI Player | Place the content on PDPs and make featured products shoppable. |
| A catalog that needs guided exploration | AI Shopper | Help visitors narrow choices using merchant-approved product information. |
Questions from commerce teams
Beauty ecommerce FAQs
What beauty content can Tolstoy create?
Beauty teams can use AI Studio for product heroes, ingredient-led scenes, swatch concepts, application visuals, short-form video, and creator-style content. Product, shade, and ingredient accuracy should be reviewed before publication.
Can beauty brands use existing UGC on product pages?
Yes. AI Player can publish approved UGC, tutorials, testimonials, and other product videos in shoppable storefront formats. The merchant controls the content, placement, and product association.
Can Tolstoy guarantee an exact cosmetic shade match?
No exact shade-match guarantee is made here. Generated try-on and swatch outputs are visualizations, and lighting and screens can change how color appears. Brands should provide clear product information and review every asset.
How should beauty teams start?
Start with one repeatable job: a PDP swatch set, a weekly paid-social format, or a shoppable product-demo block. Define required product details and approval criteria, then expand after the workflow is reliable.
Start with one repeatable workflow
Build the first beauty content system in Tolstoy
Bring a product, a brand direction, and a real channel need. Keep your existing review process in the loop.