Show the product on a person
Create on-model and creator-style visuals from approved product references, then review details such as seams, drape, color, and silhouette before publishing.
Tolstoy for fashion brands
Turn every fashion SKU into content shoppers can see in motion
Give lean creative and ecommerce teams a repeatable way to produce on-model visuals, styling content, product videos, and shoppable stories without flattening every drop into the same campaign.
What Tolstoy enables
Connect content creation to the storefront
Tolstoy connects content production and storefront video for apparel, footwear, and accessories teams. AI Studio creates campaign and product creative from product inputs; AI Player brings shoppable video to collection pages and PDPs; AI Shopper helps visitors explore products through visual discovery and guided questions.
- AI Studio Create
- AI Player Publish
- AI Shopper Guide
Jobs to be done
Start with the work your team repeats
Refresh creative between launches
Produce paid-social variants, styling clips, and editorial scenes while the next campaign shoot is still being planned.
Bring social proof onto the storefront
Place shoppable try-ons, customer clips, and product explainers on collection pages and PDPs where they can answer purchase questions.
Connected workflow
Create the content, then put it to work
Build a fashion content system
Generate on-model images, campaign scenes, product videos, and creator-style variants from a reusable set of brand inputs.
Explore AI Studio →Merchandise video where people shop
Publish swipeable, shoppable video to homepages, collections, and PDPs, then compare placements and content formats.
Explore AI Player →Guide visual product discovery
Help shoppers browse assortments, ask product questions, and visualize styles. Treat try-on output as visualization, not a sizing or fit guarantee.
Explore AI Shopper →
Reusable starting points
Open a template with the workflow already defined
Image template Editorial Photo Grid
Develop nine campaign-ready views around one fashion product.
Use this template →
Image template Getting out of a Cab
Create a dynamic, product-forward city editorial.
Use this template →
Image template Model To Flat Lay
Create a clean flat-lay view from an approved model image.
Use this template →Customer evidence
See the workflow in a real commerce team
Customer story · LSKD +24% lift in conversion LSKD reported a 24% conversion lift after bringing relevant, shoppable video formats to its ecommerce experience.
Read the sourced customer story →Decision guide
Choose the first Tolstoy workflow by constraint
| If you need | Start with | Why |
|---|---|---|
| A backlog of product and campaign creative | AI Studio | Use a shared brand setup to create and review many image and video formats. |
| Strong social video that stops at the storefront | AI Player | Reuse approved video in shoppable placements on collections and PDPs. |
| Shoppers who need help navigating an assortment | AI Shopper | Support product discovery and visual exploration without presenting visualization as fit prediction. |
Questions from commerce teams
Fashion ecommerce FAQs
What can fashion brands create with Tolstoy?
Fashion teams use Tolstoy to create on-model product images, short-form product videos, creator-style ads, campaign scenes, and shoppable storefront video. Each output should still pass the brand’s normal review for product detail and accuracy.
Can Tolstoy turn a flat-lay into an on-model fashion image?
AI Studio includes workflows for creating on-model visualizations from product references. The result is creative visualization: teams should check construction, color, logos, drape, and other product details before using it.
Does Tolstoy predict apparel size or fit?
No claim is made here that Tolstoy predicts a shopper’s size or guarantees fit. AI Shopper can support product discovery and visual try-on, while the merchant remains responsible for accurate sizing guidance and product information.
Where can fashion brands place shoppable video?
AI Player supports video experiences across homepages, collection pages, product pages, landing pages, and other storefront touchpoints. Merchants choose the videos, product associations, and placements.
Start with one repeatable workflow
Build the first fashion content system in Tolstoy
Bring a product, a brand direction, and a real channel need. Keep your existing review process in the loop.