Show the consumption moment
Create kitchen, routine, pour, preparation, and serving concepts that put packaging into a recognizable use case.
Tolstoy for food, beverage, and wellness
Turn a packaged product into a craving, routine, or recipe
Give products a setting and a use: the first pour, the kitchen routine, the ingredient story, or the founder explanation that a static pack shot cannot carry alone.
What Tolstoy enables
Connect content creation to the storefront
Tolstoy helps food, beverage, supplement, and wellness brands develop visual content and bring approved video into the shopping journey. AI Studio supports product scenes and short-form concepts; AI Player connects demos, recipes, founder stories, and UGC to products on the storefront.
- AI Studio Create
- AI Player Publish
Jobs to be done
Start with the work your team repeats
Explain a product quickly
Turn preparation steps, product education, or a founder story into concise video that can live on social and the storefront.
Keep campaign creative moving
Develop seasonal backdrops, recipe angles, creator-style ads, and product scenes without relying on one hero shoot.
Connected workflow
Create the content, then put it to work
Create product, recipe, and routine concepts
Generate kitchen scenes, ingredient-led images, product videos, and creator-style ads from a reviewed product brief.
Explore AI Studio →Make education and storytelling shoppable
Publish recipes, demonstrations, founder stories, and product UGC alongside the featured item.
Explore AI Player →
Reusable starting points
Open a template with the workflow already defined
Image template Product Backdrop: Fruits
Build a saturated product composition around fresh flavor cues.
Use this template →
Image template Cheers
Create a crisp beverage moment with motion, condensation, and splash.
Use this template →
Image template Dinner Party
Place a product naturally inside a warm, social serving scene.
Use this template →Customer evidence
See the workflow in a real commerce team
Customer story · BelliWelli Founder story made interactive BelliWelli used interactive video to bring its founder story and product education into the ecommerce journey.
Read the sourced customer story →Decision guide
Choose the first Tolstoy workflow by constraint
| If you need | Start with | Why |
|---|---|---|
| A steady stream of product and campaign creative | AI Studio | Build repeatable scenes around packaging, preparation, and consumption. |
| A product that needs explanation or demonstration | AI Player | Bring recipes, founder videos, and demonstrations onto the storefront. |
| Regulated or health-sensitive messaging | Your approval process | Keep ingredient, nutrition, health, and performance claims tied to approved source copy. |
Questions from commerce teams
Food & beverage ecommerce FAQs
What food and beverage content can Tolstoy create?
Teams can use AI Studio for packaging scenes, kitchen moments, recipe concepts, product videos, and creator-style ads. AI Player can publish approved demonstrations, founder stories, and UGC in shoppable formats.
Can Tolstoy make recipe or preparation videos shoppable?
Yes. A merchant can associate products with approved recipe, serving, or preparation videos in AI Player and place those experiences on relevant storefront pages.
How should brands handle nutrition or health claims?
Use only the brand’s approved product information and claim-review process. Generated content should not invent ingredient, nutrition, health, taste, or performance claims.
What is a practical first workflow?
Choose one repeatable moment, such as a pour, preparation step, taste-test format, or founder explanation. Define the required pack accuracy and approved language before generating variations.
Start with one repeatable workflow
Build the first food & beverage content system in Tolstoy
Bring a product, a brand direction, and a real channel need. Keep your existing review process in the loop.