Place the product in a believable space
Create room and lifestyle concepts that show design direction and scale context, then review proportions and product details against source images.
Tolstoy for home, furniture, and decor
Help shoppers picture a home product outside the catalog grid
Build room scenes, styling concepts, assembly stories, and product explainers that give furniture, decor, cookware, and home goods more context than a white-background image.
What Tolstoy enables
Connect content creation to the storefront
Tolstoy helps home, furniture, decor, cookware, and household brands create product context and distribute video across the storefront. AI Studio supports lifestyle and product creative; AI Player adds shoppable demos, room tours, founder stories, and UGC to ecommerce pages.
- AI Studio Create
- AI Player Publish
Jobs to be done
Start with the work your team repeats
Explain setup, use, or transformation
Use assembly, unboxing, styling, and before-and-after formats to make higher-consideration products easier to understand.
Reuse the best product video on-site
Connect room tours, demos, founder explanations, and creator content to the products shown in each video.
Connected workflow
Create the content, then put it to work
Develop product and room-scene creative
Create lifestyle images, product videos, seasonal scenes, and social variants from approved references.
Explore AI Studio →Put demonstrations into the buying journey
Publish room tours, setup clips, product explanations, and UGC in shoppable storefront formats.
Explore AI Player →
Reusable starting points
Open a template with the workflow already defined
Video template Furniture Variations
Explore motion and creative treatments for a furniture product.
Use this template →
Image template Bright Kitchen Scene: Oven
Show cookware in a bright, product-led preparation moment.
Use this template →
Image template Pan Top Shot
Create a clear overhead product story with food and material detail.
Use this template →Customer evidence
See the workflow in a real commerce team
Customer story · Anyday 7× higher conversion rate among engaged visitors Anyday reported that visitors who engaged with its Tolstoy video were seven times more likely to convert than visitors who did not; this is an observed association, not a randomized lift claim.
Read the sourced customer story →Decision guide
Choose the first Tolstoy workflow by constraint
| If you need | Start with | Why |
|---|---|---|
| More lifestyle scenes and campaign variants | AI Studio | Create visual directions from approved product and brand inputs. |
| A considered product that needs demonstration | AI Player | Place setup, education, and customer video near the relevant product. |
| Exact room-scale or specification guidance | Verified product data | Keep dimensions and compatibility in structured merchant content, and use generated scenes as visualization. |
Questions from commerce teams
Home ecommerce FAQs
What home and furniture content can Tolstoy create?
Home teams can use AI Studio for lifestyle scenes, product videos, seasonal compositions, and creator-style concepts. AI Player can publish approved room tours, assembly clips, demos, and customer content in shoppable formats.
Can Tolstoy place a furniture product in a room scene?
AI Studio supports lifestyle-scene workflows from product references. The output is a visualization, so teams should verify product shape, materials, color, proportions, and any functional details before use.
Does a generated room scene guarantee accurate scale?
No. A generated scene should not replace verified dimensions, specifications, or fit-in-room guidance. Merchants should keep factual product data visible and review every visualization.
Where can home brands use shoppable video?
AI Player can place approved video on homepages, collection pages, PDPs, and other storefront touchpoints. Each video can be associated with the products it features.
Start with one repeatable workflow
Build the first home content system in Tolstoy
Bring a product, a brand direction, and a real channel need. Keep your existing review process in the loop.