What are the benefits of creating unboxing videos?

Asked a year ago

Hello! I am thinking about paying content creators to create unboxing videos for my online jewelry store. However, I am hesitant to transition from paying for advertising to paying for unboxing videos. All I know about these types of videos is that they generate a lot of views, but how can I be sure that using these videos helps with customer retention? Does anyone know what benefits come with using these videos?

Product video Benefits of product videos

Rob Elgar

Wednesday, March 22, 2023

Unboxing videos are an amazing marketing asset. They bring in real-value potential customers, keep them on the edge of their seats with suspension, and build trust and awareness of a brand and its products.

People like to see what they are getting, and with unboxing videos, they get just that. When people see a product being unboxed, it becomes more tangible to them, thus creating a better chance of buying.

As for retention, unboxing videos bring in a large number of views, which creates a stream of comments, and thus a building community. Once someone feels they are part of a community, they are likely to return.