Video Sales Letters & Why Using Them Helps You Book More Meetings

Need help engaging your audience? Here's how video sales letters can boost your marketing campaign and persuade your audience to buy your products or services.

Rob Elgar - Writer for Tolstoy
By Rob Elgar
Tamara Fodora - Editor for Tolstoy
Edited by Tamara Fodora
Fact-check by Lauren Hanano

Published January 14, 2023.

Traditional sales letters are used to pitch an idea or product to a prospective customer by gaining their attention, discussing pain points, and offering your product as a solution. With video sales letters, the power of this marketing strategy is taken a step further. And since videos bring more engagement, there's no reason to leave them out of your sales letter strategy.

» Are you new at video prospecting? Make sure to avoid the most common video prospecting mistakes.

What Is a Video Sales Letter?

A video sales letter is very similar to the traditional sales letter, as it uses the same methods to build a desire for a product or service by pinpointing issues and then offering the product as a solution to said problems. A good video sales letter should:

  • Point out an issue
  • Provide a product or service as a solution
  • Build brand credibility
  • Discuss social proof

Why Are Video Sales Letters So Effective?

According to surveys, more than 70% of people would prefer to learn about a product through video than by reading a text. Videos are more relatable, entertaining, and direct. This helps create better engagement by controlling your sales flow (viewers tend to skim text but watch entire videos).

Furthermore, we are very visual creatures and respond to tone and body language. With video sales letters, you can personalize your content, giving your audience a more relatable experience.

Key Takeaway

Video sales letters take the successful strategy of sales letters and give it a modern-day twist by adding a visual and captivating aspect. After all, videos are the most viewed content on the internet, so why not take advantage of them?