What impact do videos have on the fashion industry?

Asked a year ago

Hey all. This question may seem a bit broad, but I'd like to know more about the effect of videos on the fashion industry. How does video marketing affect the fashion industry, and why is video content important? What can videos show our customers and clients that normal photos can't? Thank you for all replies.

Logan Noel

Wednesday, March 29, 2023

Video marketing has a massive value across multiple industries, and apart from the usual benefits such as creating a brand image, driving engagement, and building trust with your brand, video marketing gives the fashion industry an edge.

Although pictures can demonstrate a product, they don't show the viewer how the item moves on a person and how it fits when the person moves.

Furthermore, seeing a clothing item being worn in a video or person further connects the customer to the item. This is because the product becomes more tangible in the eyes of the viewer.

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