What is a synthetic video?

Asked a year ago

This seemed like a great place to ask since you all are experts at different video technologies. I heard about synthetic videos, what exactly are they and what place do they have in video marketing?

Rob Elgar

Rob Elgar

Monday, March 20, 2023

Synthetic video is any video content that has been generated with AI. This includes videos from text, Deepfakes, and videos created from still images. The creation of the content is entirely digital.

The biggest benefits lie in the accessibility to create new and original video content in a fraction of the time, with a sliver of the cost. As content can be created anywhere, the marketing strategy becomes easily scaleable.

Personalization and a broader reach through multiple languages will also expand your reach and keep visitors coming back.

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