How are product videos used by e-commerce companies?

Asked a year ago

Hello everyone! I'm looking for new ways to showcase my products on my e-commerce. I was thinking of making a new product video, something with a twist. I’ve already created one explaining the design of products with voiceovers, and one highlighting the “exterior features.” Does anyone have any other ideas? Thanks!

Product video E-commerce companies

Rob Elgar

Tuesday, April 04, 2023

Product videos can be used in multiple ways to demonstrate a product on an e-commerce store. Here are a few popular methods:

Product demonstrations and descriptions
Virtual try-on for clothing
Customer Testimonials
Cross-selling and promotion of other products

If you're stuck with a video idea and aren't sure how to incorporate the above, these may give you a few video ideas:

Lifestyle: Show how the product is used in real life
Comparison: Demonstrate how the product compares to other similar items
Behind the scene: Show how the product is made or assembled

Remember to stay creative and always add your personal touch.