Playbooks
AI playbooks for ecommerce teams
35 step-by-step workflows for product photos, video, paid ads, your storefront, email and reporting. Each one runs on your own catalog in Tolstoy, and you review every result before it goes live.
Browse playbooks
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Create a reusable AI model for your brand
Tolstoy turns a casting brief or a reference photo into one consistent adult model, and saves it on your approval, so every product can use the same person.
Tolstoy AI Studio -
Create Amazon listing images from your catalog
Tolstoy builds an Amazon image set from your Shopify product: a pure-white main image, then lifestyle, infographic and detail images in listing order.
Shopify · Tolstoy AI Studio -
Find the photos your product page is missing
Tolstoy reviews the images on one product page and returns up to five missing shots, in priority order, each tied to a question shoppers cannot answer yet.
Shopify · Tolstoy AI Studio -
Make a consistent catalog photo set
Tolstoy gives every product the same background, light, angle and scale, using your real catalog images, so a collection page reads as one shoot.
Shopify · Tolstoy AI Studio -
Reuse one model across a whole collection
Tolstoy puts each garment of a collection on the same model, in the same pose, light and background, so your product pages look like one shoot.
Shopify · Tolstoy AI Studio -
Swap your product into a winning scene
Tolstoy places your product into an image that already works, with the same composition, camera and light, so a new product gets a proven scene.
Shopify · Tolstoy AI Studio -
Turn garment CADs into ecommerce photos
Tolstoy turns a garment CAD, technical drawing or line sheet into four ecommerce views on your model: front, back, styled full body and a close detail.
Tolstoy AI Studio -
Edit raw demo footage into a short product video
Tolstoy cuts your own demo footage into one clear 9:16 video of up to 20 seconds, with short, accurate captions that leave the product and hands in view.
Shopify · Tolstoy AI Studio -
Make UGC-style video ads with AI
Tolstoy writes creator-style scripts from your product facts, puts an AI person on camera, and delivers UGC-style video ads grouped by hook, ready to test.
Shopify · Tolstoy AI Studio -
Plan a week of social posts with the assets ready
Tolstoy plans a week of social posts from current trends, then makes the image or video and writes the copy for each day, once you approve the plan.
Shopify · Tolstoy AI Studio -
Tell a product story in four frames
Tolstoy turns one product into a four-frame 4:5 carousel post: an introduction, one verified feature up close, the product in use, and a clean hero.
Shopify · Tolstoy AI Studio -
Build a content kit for a product launch
Pick a new product, and Tolstoy writes launch briefs for Meta ads, TikTok hooks, product page copy, email and onsite placements, then makes the assets you approve.
Shopify · Tolstoy AI Studio -
Decide which Meta ads to kill, scale or refresh
Every morning, Tolstoy gives each active Meta ad one verdict (kill, scale, refresh or keep) with exact budget numbers, and drafts new concepts for tired ads.
Meta Ads · Triple Whale (optional) -
Get five fresh ad creatives every day
Every day, Tolstoy makes five new static ad concepts from what competitors keep running, each matched to a top-selling product, in 1:1 and 4:5 with copy.
Meta Ads · Shopify -
Launch Meta catalog ads with product videos
Tolstoy adds a video to each product in your Meta catalog and builds a paused Advantage+ catalog campaign, so new shoppers see the product move, not a still image.
Meta Ads · Shopify · Tolstoy AI Studio -
Make ads for a sale or promotion
Give Tolstoy the real offer and dates, and it makes sale banners and countdown-style videos for each funnel stage, without inventing a discount, deadline or low stock.
Shopify · Tolstoy AI Studio -
Refresh a fatigued ad creative
Tolstoy turns a tired ad into two new versions that each change one element, such as the opening frame or background, to beat creative fatigue without a new shoot.
Shopify · Tolstoy AI Studio -
Research competitor ads every week
Every Monday, Tolstoy shows the Meta and TikTok ads your competitors run, how long each has run, the angles nobody covers, and up to three decisions for the week.
Meta Ads · Instagram · TikTok -
Retarget site visitors with Meta dynamic product ads
Tolstoy checks your Meta catalog, builds a paused dynamic product ad campaign for shoppers who browsed and left, and confirms each audience with you first.
Meta Ads · Shopify -
Test three ad angles for one product
Tolstoy makes three 4:5 ad concepts for one product, each with a hook and an image, and changes only the angle, so your test shows which message sells.
Shopify · Tolstoy AI Studio -
Write ad hooks worth testing
Tolstoy writes eight ad hooks from your real product facts, pairs each with a shot you can make from your own media, and picks the two to test first.
Shopify · Tolstoy AI Studio -
A/B test a landing page for your Meta ads
Tolstoy builds two landing-page variants that each test one idea against your Meta ad’s promise, then shows clicks and attributed orders for each variant.
Shopify · Meta Ads -
Add shoppable video stories to product pages
Tolstoy adds one row of video stories to your product page template, and each product page shows only the videos of the product the shopper is viewing.
Shopify · Tolstoy AI Player -
Add shoppable video to your homepage
Tolstoy builds a homepage video spotlight or carousel from your own videos and connects each video to the product it shows, so shoppers can buy from the first page.
Shopify · Tolstoy AI Player -
Add virtual try-on to your product pages
Tolstoy adds a Try on button to your Shopify product pages, so shoppers see the product on one of your models or on their own photo before they buy.
Shopify · Tolstoy Choose My Model -
Build a product finder quiz
Tolstoy builds a branching product finder quiz from your catalog, so shoppers answer a few questions and end on the products that fit their needs.
Shopify · Klaviyo (optional) · Attentive (optional) -
Find and fix weak product pages every week
Every Monday, Tolstoy ranks up to 10 weak product pages, rules out stock, price and traffic causes, proposes one reversible fix each and measures the fixes you approve.
Shopify · Google Analytics (optional) · Tolstoy Library -
Rewrite thin product page copy every day
Every day, Tolstoy finds products with thin copy and writes paste-ready titles, descriptions, SEO fields and alt text in your brand voice, without editing Shopify.
Shopify · Tolstoy AI Studio -
Add product video to cart abandonment emails
Tolstoy plans an abandoned cart flow that shows video of the exact product a shopper left, with the timing, copy, video picks and setup steps for your email platform.
Shopify · Tolstoy AI Player · Klaviyo or Omnisend -
Create an email product feature
Tolstoy makes one wide product image for your email plus a subject line, preview text, short body and CTA, with all copy kept out of the image so you can edit it.
Shopify · Tolstoy AI Studio -
Plan a product launch email
Tolstoy turns a new product, your offer and your media into a launch email plan: structure, copy angle, video placement, a QA checklist and a way to measure the send.
Shopify · Tolstoy AI Player · Klaviyo or another email platform -
Turn UGC and reviews into a social proof email
Tolstoy picks the strongest creator videos, UGC and reviews for one product story and turns them into email sections, video placement, subject lines and tests.
Shopify · Tolstoy AI Player · Klaviyo or another email platform -
Capture your brand style in one brief
Tolstoy turns your site, product images and creative examples into a short brief on palette, light, composition and voice, plus one prompt block you can reuse.
Tolstoy AI Studio · Shopify (optional) -
Find which models and image styles perform best
Every Monday, Tolstoy compares your models and image styles on plays, completion and attributed orders, flags fatigue by fixed rules and suggests three tests.
Tolstoy Analytics · Tolstoy Library -
Get a weekly ecommerce performance digest
Every Monday, Tolstoy puts revenue, orders, AOV, Meta ad spend, ROAS and video engagement on one screen and ends with three actions for the week.
Shopify · Meta Ads (optional) · Tolstoy analytics
How playbooks work
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Pick the job
Each playbook covers one outcome, from a launch content kit to a weekly performance digest, and lists what it needs before you start.
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Run it on your catalog
Tolstoy opens with the playbook loaded and works from your real products, brand context and connected tools, not stock stand-ins.
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Review, then publish
Results land in Tolstoy for review. Nothing goes to your store, ad account or email tool until you choose to use it.
Playbooks FAQ
What is a Tolstoy playbook?
A playbook is a tested, step-by-step workflow for one ecommerce job, such as a consistent catalog photo set or a daily review of your Meta ads. It names what you need, how it runs and what you get, and opens in Tolstoy ready to run on your own products.
What happens when I click Run this playbook?
Tolstoy opens with the playbook loaded. A one-time playbook arrives as a draft prompt you can edit before you send it. A routine opens its setup page so you can check the connections and the schedule before you save it. If you do not have an account yet, you create one first and then land on the playbook.
Does anything publish to my store or ad account automatically?
No. Playbooks create content, plans and reports for your review. Images and videos stay in your Tolstoy library, ad campaigns are built paused, and routines that read your ads or store data report only.
Can I change a playbook?
Yes. Edit the draft prompt before you send it, or tell the agent what to change during the run. When you have a version that works for your brand, run it again on the next products or keep it as a routine.
Run your first playbook today
Start free, connect your store, and open any playbook on your own products.