Shoppable videoPosts and articles about Shoppable videoCommunityWhat types of products are best suited for shoppable videos?I am a manager of one online store, and I'd like to try using shoppable videos to advertise some of our products. I'm having some trouble deciding which ones to...BlogKate Pauline GalagnaraShop ‘Til You Drop: Making Your Shoppable Videos More EngagingVideo content has become increasingly popular among brands as a way to engage with their customers. However, maximizing engagement and conversions can often be ...BlogKate Pauline GalagnaraMeasuring the Effectiveness of Shoppable Videos: Sales and ROIIt's true that so many e-commerce video marketers are limited by what they can "measure." Although views, likes, and shares are important metrics to consider fo...AnswersKate Pauline GalagnaraHow Do Shoppable Videos Improve Customer Experience?Are you looking for unique ways to improve your customer experience? Short answer—video! Keeping shoppers interested and swiping for more products can be challe...CommunityCan you create video quizzes with shoppable videos?Hello! Had a fun idea to "vet" customers with a quiz to give them a personalized offer with some incentives. Can I blend the two together and create a video qui...CommunityAre shoppable videos usable in every type of e-commerce store?Hi everyone. At a bit of a dilemma, because I've mostly seen shoppable videos used for clothing or furniture. My question is, have you found them useful in othe...CommunityDo shoppable videos offer a 360-degree view mode?I got a new camera recently that offers a 360-degree view, for the viewer to look around freely as if they are there. This brings me to my question, do shoppabl...CommunityShould you make longer shoppable videos?I read about some mixed debates regarding durations of shoppable videos and thought this would be the perfect place to ask. Should I make longer shoppable video...CommunityAre interactive videos good for showcasing a new fashion collection?My company is preparing a new collection for summer, and we've started discussing some marketing ideas and how to effectively promote the new collection. With t...CommunityWhat does the term build your own adventure in shoppable videos mean?I'm trying to make some interesting and unique shoppable videos for my e-commerce store, and I came across a blog mentioning "build your own adventure" with sho...CommunityHow do video backgrounds affect the tone of interactive videos?I hope this doesn't sound too abstract, but I'd like to know more about how the background of a video can affect the mood and tone of the video as a whole. I'm ...CommunityWhat are the benefits of using videos in the fashion industry?I'm working for a small fashion brand, and as a part of our new marketing campaign, my team is planning to create a couple of shoppable videos. I think it's a g...CommunityHow important is video background for a shoppable video?I am working on a shoppable video for my company's new product release, and I'd like to know how important the backdrop is. I expect the viewers to be focused o...CommunityCan shoppable videos use time triggers?Hi all, I want to have things change on my videos as they play and have different things pop up. Is this even possible? Can shoppable videos use time triggers?CommunityIs a one-minute shoppable video a good idea?Hello. I've been trying to find the perfect duration for my shoppable videos and am in big conflict with myself, as I can't decide. Would you guys say that a on...CommunityWhat are hotspots in shoppable videos?I keep seeing the word hotspots being mentioned next to shoppable videos and I honestly have no idea what that even is or where to begin looking for it. Would b...CommunityDoes the duration of the shoppable video matter?Hello! I run an e-commerce furniture store, and have been playing around with making shoppable videos for it. Does anyone here have an e-commerce store they use...BlogKate Pauline Galagnara5 Best Short Shoppable Video Examples: Advertise Your Products Like a ProThe age of the short video is here, and it's time to get on board. It's no doubt that videos are dominating the advertising landscape—but with shorter shoppable...BlogKate Pauline GalagnaraMaximizing Mobile Engagement: 5 Tips for Shoppable VideosMobile consumption is on the rise, with more people accessing the internet through their phones than ever before. This has created a huge opportunity for busine...BlogKate Pauline GalagnaraInteractive Shopping: 3 Types of Shoppable Videos You Need to Try NowAre you tired of boring and underperforming ads? Content marketing is changing, and e-commerce has become an increasingly competitive place. The shortening atte...BlogKate Pauline GalagnaraMaximizing Conversion Rates: 5 Best Tips for Shoppable Video AdsYour conversion rate is a metric that tracks how often website visitors take a desired action, such as making a purchase, signing up for a mailing list, or comp...AnswersKate Pauline GalagnaraHow to Use Shoppable Videos to Target Specific DemographicsShoppable videos are a great way to target specific demographics because they allow you to customize the experience for each user. Additionally, you can use ana...AnswersKate Pauline GalagnaraCan You Cross-Sell or Upsell Using Shoppable Videos?With the right tactics, your customers' value could go far beyond just checkout. By utilizing cross-selling and upselling practices, you can open yourself up to...CommunityAre shorter shoppable videos more effective?Upon doing some research, I saw that the majority of shoppable videos on e-commerce sites and social media presences are quite short. Does that mean that shorte...CommunityAre the first 60 seconds of a longer shoppable video more important?There are different arguments for long or short shoppable videos, but I am currently trying to make longer ones, because I think they would fit my website bette...CommunityWhat are shoppable videos with video paths?Hello! New to shoppable videos and I came across the phrase: "video paths"? What exactly are these video paths?CommunityWhat is the longest shoppable video possible?Quick question! Is there a limit on the duration of a shoppable video? Or can you make one as long as you'd like? Is there a point where a shoppable video becom...CommunityHow long should a video be on a website?I am running an e-commerce store on my website and have recently delved into video marketing in its various forms. I came here because this seems like the perfe...CommunityIn what ways can users interact with shoppable videos?Hey everyone, quick question in regards to shoppable videos. In what ways can users interact with them? Other than clicking a button, are there any other intera...CommunityIs it possible to create branches with shoppable videos?Hello, I'd like to create a variety of shoppable videos that are kind of connected and users get to sort through them in a more customized way. So my question i...CommunityWhat overlays do shoppable videos use?I am interested in the technology behind shoppable videos and how they actually work. I am assuming they have overlays that are displayed on top of the video. W...CommunityCan you track analytics with shoppable videos?Hey, I am very interested in adding shoppable videos to my clothing store, but I like to keep things objective and fact proven. Do shoppable videos include anal...BlogAli Shah3 Ways to Embed Shoppable Videos on Shopify (+ Screenshots)Shoppable videos are a powerful way to enhance the user experience as they streamline the sales funnel and simplify the shopping experience. Doing so offers the...BlogStaff EditorHow Shoppable Video Is Shaping the eCommerce StorefrontShoppable video is rapidly transforming the ecommerce storefront as businesses realise the awesome potential of this incredibly effective tool. From web searche...BlogLauren HananoAn eCommerce Guide to Shoppable VideosConsumers today are used to discovering and engaging with people and brands through authentic, off-the-cuff, short-form videos, on platforms like Tiktok, Instag...AnswersRob ElgarHow Does Shoppable Video Technology Work?Shoppable videos are a useful tool that allows for more meaningful interactions and ensures increased conversions while gathering valuable user data as customer...BlogAshley StanderWhat Is a Shoppable Video? (With Examples)A shoppable video is a useful multimedia marketing tool that will help your brand to connect your customers to your products in one easy step. Not only do shopp...BlogRob ElgarShoppable Videos: 5 Ways to Make Your Content Stand OutShoppable videos are quickly changing the way online retail marketing is done. By using shoppable videos, customers can view, click, and purchase items without ...BlogAshley Stander5 Ways to Increase Shopify Engagement With Video AdvertisingAccording to a recent study, about 87% of marketers say videos have helped them increase traffic, while approximately 94% of marketers stated that videos have h...BlogDaniel de Jager5 Best Instagram Shoppable Video Examples of 2022Shoppable videos are the perfect tool to engage today's social media-centric audience. They are much more effective than traditional ads that most online users ...CommunityWhat are the best practices for creating shoppable videos?I'd like to create a shoppable video to assist customers with buying new products on my online shoe store. How can I be sure that the video is easy for customer...CommunityCan I use shoppable videos to create fun window-shopping on TikTok?With an increased need to get customers to engage with marketing content in order to sustain ones business, I am thinking of expanding my marketing to TikTok. I...CommunityCan I improve my customer retention by using shoppable videos?My business partner and I are updating our marketing strategy to keep up with the latest trends and establish ways in which we can incorporate these into our on...CommunityShould I use shoppable video to improve the customer experience?Hi there, I run an e-commerce business, and I want to improve my user experience when customers are on my website. I want my customers to have a seamless shop...CommunityCan I use shoppable video to give my Shopify clients a fun buyer journey?Ever since I found out about shoppable video and how much it has changed the video marketing game, I have been looking for ways in which I can apply this concep...CommunityAre shoppable videos an ideal choice for my Wix store?I’ve seen big brands connect with their customers via shoppable videos as part of their marketing strategy. I have been thinking of doing the same for my Wix st...CommunityCan I retarget my customers on social media through shoppable video?I need to increase my customer engagement for my Wix store, and I also want to retarget customers who might have shown interest in my store. I have no idea how ...CommunityShould I invest in a shoppable video for my e-commerce store?Hi, I am in the planning stages of my online store. We’re very close to launching it. However, I am still deciding on the kind of marketing campaign I want us t...CommunityWhich app can I use to create interactive shopping on my store's IG?Shoppable videos are making a huge impact for brands, especially on social media platforms like Instagram (IG). I have been meaning to hop on this trend and inc...CommunityPricing - Page views or widget impressionsHey! I'm confused about your pricing - are you counting page views or widget impressions (when a user scrolls down to the widget)? Here's an example: I put the...
