How long should a video be on a website?

Asked a year ago

I am running an e-commerce store on my website and have recently delved into video marketing in its various forms. I came here because this seems like the perfect community to find out more. Could anyone tell me how long a video should be on specific website pages, such as landing pages and product pages, etc.?

Daniël de Jager

Daniël de Jager

Wednesday, February 22, 2023

The ideal video length for landing pages is 30 to 60 seconds, but this varies depending on the intended audience, video type, and website industry. Product page videos can be longer, between 1 and 3 minutes, since you'll be delivering more information. It's best to test user retention of different video lengths with Tolstoy's analytics.

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