Can I use shoppable videos to create fun window-shopping on TikTok?

Asked 2 years ago

With an increased need to get customers to engage with marketing content in order to sustain ones business, I am thinking of expanding my marketing to TikTok. I have been researching creative ways to incorporate new-age marketing techniques into my online business. Would I be able to create shoppable content on TikTok to give my potential clients a real-time window-shopping experience?

Shoppable video Tiktok New-age marketing Customer engagement

Jessica Hughes

Friday, October 21, 2022

You can and should use shoppable videos to create fun window-shopping on TikTok. 
An app called Tolstoy that's available on the Shopify App Store can create precisely what you want. Not only does it integrate seamlessly with Instagram, TikTok, or any social media platform, but you can also embed links into your videos to direct your customers to your store.