Customer story
50%
interaction rate
AI ecommerce platform
Create product content. Make it shoppable. Help every shopper buy.
Tolstoy helps ecommerce teams create on-brand product content, publish it across their storefront, and learn what shoppers need next, all from one connected platform.
AI Player
Shoppable videosPut shoppable video on every buying surface
Show product videos and UGC across your site, app, email, and SMS.
Media gallery insights
Track which assets engage and convert, and how deeply shoppers browse.
Build custom PDP widgets from chat
Create product stories, routine builders, quizzes, and shoppable modules from your catalog, Brand DNA, UGC, reviews, and media.
AI Studio
On-brand product creativeMake every asset unmistakably yours
Brand DNA gives the agent your voice, visual identity, audience, products, and creative references, so every image and video starts on-brand.
Turn winning formats into reusable templates
Start with a proven creative format, swap in any product, and make campaign-ready variations without rebuilding the concept.
Give every SKU fresh creative
Generate product-specific images and videos across your catalog without planning a separate shoot for every item.
AI Shopper
Catalog-trained guidanceLet shoppers see themselves in the product
Virtual try-on helps shoppers compare options on their own image before they choose.
Answer the questions holding up the purchase
Use your catalog to explain fit, features, and differences, then recommend the best match.
Learn what shoppers want from every conversation
Turn questions, preferences, and purchase intent into structured customer data your team can use across recommendations, CRM, and lifecycle marketing.
Use the whole platform to build a more connected shopping journey
Start freeLet shoppers choose the model they want to see
AI Studio creates the options. AI Player lets shoppers switch models inside the buying experience.
Carry shopper preferences into the next message
Use context from AI Shopper to create more relevant follow-up images and videos in AI Studio.
Self-improving media
Tolstoy’s AI algorithm flags under-performing media, auto-creates A/B-tested variants, and keeps only the top-performing assets.
What ecommerce teams achieve with Tolstoy
Our goal was to intelligently incorporate AI to improve the customer experience, and Tolstoy delivered 100%. Any brand not doing this will fall behind
Each of Tolstoy’s products brings its own value, but using the full platform together completely transformed how customers experience our products. The team is incredibly fast and thoughtful, always coming up with new ways to help us get the most out of Tolstoy.
Katherine Redd eCommerce Lead @ Hampden
7x
lift in conversion rate on PDPs with Tolstoy video content
232%
AOV Uplift on PDPs with Tolstoy video content
11x
Conversion rate for users engaged with Personal Shopper
It was exciting to see the real impact the AI Personal Shopper had on conversion. We ran the test to understand its commercial value – and it absolutely delivered. The results made it clear that this tool isn’t just smart, it drives measurable results.
Soul Naylor eCommerce Coordinator @ CSB
6.0 %
lift in conversion translates to thousands of incremental orders.
We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.
Ecommerce Manager @ Skin Rocks
+14%
Conversion Rate Lift
Positive Customer Response
Frictionless Experience
Tolstoy, explained
Questions about the AI ecommerce platform
Start with the product job you need today, then connect the rest of the platform when you are ready.
What is Tolstoy?
Tolstoy is an AI ecommerce platform for Shopify brands. It brings AI product content, shoppable video, onsite shopping experiences, and an AI shopping assistant into one connected workflow.
Who is Tolstoy for?
Tolstoy is built for ecommerce teams that want to create more product content, make their storefront more useful, and help shoppers choose the right products without adding separate tools for every step.
Does Tolstoy work with Shopify?
Yes. Connect your Shopify store to bring product and catalog context into Tolstoy, then create content, publish shoppable experiences, and guide shoppers across your storefront.
How do AI Studio, AI Player, and AI Shopper work together?
AI Studio creates product images and videos. AI Player publishes that content as shoppable video, galleries, stories, and widgets. AI Shopper uses your catalog and customer context to answer questions and recommend products.
Can I start with one Tolstoy product?
Yes. You can start with AI Studio, AI Player, or AI Shopper based on the job you need to solve, then connect more of the platform as your workflow grows.