Triple Whale × Tolstoy

Connect Triple Whale to Tolstoy.

Give Tolstoy attribution, efficiency, and profitability context.

Connect Triple Whale in Tolstoy See setup steps

Supported work

What your team can do with Triple Whale.

Marketing Efficiency

Evaluate MER, CPA, NCPA, POAS, and other spend-to-revenue ratios.

Channel Attribution

Compare how channels contribute across blended performance and customer journeys.

Profitability

Move beyond revenue to understand margin, net profit, and healthier scaling decisions.

Product Performance

Spot which products drive growth, conversion, and efficient demand.

Try it with your data

Ask in Studio.

Connect Triple Whale, then ask Tolstoy to investigate, explain, or prepare the next step.

Studio

Triple Whale connected

Tolstoy

What would you like to know?

Is our spend efficient this month, and which channel is pulling MER up?

Show me which products are driving profit, not just revenue.Where is new customer efficiency breaking down over the last 30 days?

How it connects

What moves between Triple Whale and Tolstoy.

See what Tolstoy can use from Triple Whale, and which actions it can send back.

Triple Whale

Tolstoy

Into Tolstoy
Analytics in

Setup

Set up Triple Whale.

Connect the account your team uses, confirm access, then test one real workflow.

1
Open the Triple Whale connection
Choose Triple Whale from Integrations in the Tolstoy workspace that should own the connection.
2
Connect with API key
Follow the API key flow and select the account or workspace your team intends to use.
3
Check access
Confirm that Tolstoy can reach the connected account and the data or actions you plan to use.
4
Run one real example
Test the workflow from start to finish and confirm the result in both systems.

Questions

Questions about Triple Whale.

What can I do with the Triple Whale integration?

Triple Whale helps the agent answer performance questions with real attribution and blended business metrics. This is the connector to use when you want Tolstoy to reason about spend efficiency, contribution, customer economics, or product performance using your actual data.

Where can my team use Triple Whale?

Use the connection from any Tolstoy workflow that supports Triple Whale tools and data. Available actions depend on the connected account and the workflow you run.

How do I connect Triple Whale?

Open Integrations in the correct Tolstoy workspace and follow the API key flow. Then test one real workflow before rollout.