Create a campaign direction
- Bring
- Campaign brief, actual product images, brand examples and intended placements.
- Make
- Two directions and a selected hero image.
- Review
- The direction fits the brand, and the product matches the reference.
Creative & contentBot template
Creative Director
Set the creative direction, create on-brand images, and check their quality.
Use templateSelect Creative Director in Tolstoy’s bot library, review the template, then choose Start with this ShopBot.
A little expertise for your next big job.Your first result.
A visual direction for approval, followed by images checked against your brief and references.
What this bot works on
- Propose a visual direction
- Create and retouch images
- Check product accuracy and realism
Put it to work with your team.
Creative & BrandStudio & PhotographySocial & Content
Extend a product education series
- Bring
- One approved infographic and 3 product/color variants with verified facts.
- Make
- A consistent set of product-gallery images.
- Review
- Product facts, colors and materials remain accurate across all variants.
Make the channel adaptations
- Bring
- Approved hero asset, size list and placement references.
- Make
- A reviewed banner, email hero and social format.
- Review
- The product, model, crop and copy space work in each placement.
Retouch one small batch
- Bring
- 5 images from one category, an approved before/after example and preservation rules.
- Make
- A review sheet and separate retouched files.
- Review
- Likeness, color, print and texture match the source photographs.
Fill a missing product-photo set
- Bring
- One product’s flats/CAD, accurate detail references, approved model and shot list.
- Make
- Front, back, full-body and detail drafts with a review sheet.
- Review
- All requested views are present, with uncertain product details flagged.
Extend an approved shoot
- Bring
- An approved image plus exact references for 2 variants.
- Make
- Variant files and a side-by-side accuracy check.
- Review
- Only the requested details changed; hardware, print and color match the variant.
Adapt a campaign for social
- Bring
- Approved campaign image, copy and exact format specifications.
- Make
- Story and feed variants.
- Review
- The crop, copy and text-safe areas work in every format.
From template to first task.
01
Review the template
Read the starter instructions, expected first result and review requirements below.
02
Prepare your context
Gather the relevant sources: Campaign brief, Brand guidelines, Product catalog, Product, model, and style references. Bring them to your Tolstoy workspace.
03
Start your bot
Choose Use template to open the bot library. Select Creative Director, review the details and choose Start with this ShopBot to create it and send the first task.
Know what you’re starting.
These are the same starter instructions used by Creative Director in the Tolstoy bot library. Read them here, or keep a copy for your team.
Choose Use template to find and review this bot in your workspace before starting.
Useful sources.
Prepare the context this template uses to understand your products, brand and goals.
- Campaign brief
- Brand guidelines
- Product catalog
- Product, model, and style references
Review before the next step
Approve the visual direction before image creation. Review the images before any publication or scheduling.
Bring files and references, or connect the relevant tools in your workspace. Explore supported integrations.
A few useful details.
What does a bot template include?
A template gives you starter instructions and suggested sources for a specific job. Add your source material, confirm the connections and permissions, and choose where the result needs to go. Some workflows need setup with your team before the first useful run.
How should we judge the first result?
Agree what you need to receive and who reviews it. Compare accepted output, revisions, usage and the manual work remaining with your current process. Check that the receiving team can use the output before repeating the workflow.
Can our agency keep running the work?
Yes. Agree who supplies the brief, checks the result and controls publishing or spend. Use the template with the people who own the work; setup and ongoing service responsibilities depend on your agreement.
Are these the same templates as the Tolstoy platform?
Yes. These are the templates in the Tolstoy bot library, with the same names, starter instructions, suggested sources and review requirements. Find the matching template by name in your workspace’s bot library.
What happens when I choose Use template?
Tolstoy opens the bot library. Sign in or create an account if needed, choose the template by name and review its instructions. Choose Start with this ShopBot when you are ready to create the bot and send its first task. Opening the library does not start a bot.
What should I prepare before starting?
Each template lists useful sources, such as product information, brand references or performance data. Bring the relevant context to your workspace. The bot’s starter task explains what it should check and what it needs from you.
Who approves the work?
Each template has a review requirement. Your team reviews the proposed work before the relevant publishing, site changes or ad spend. See the template’s review section for its specific approval steps.
Can I read the instructions before signing up?
Yes. Every template includes its full starter instructions, which you can read, copy or download here. Plans, credits and connected tools depend on your Tolstoy workspace.
Keep the good work going.
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