Ads & growthBot template

Ads Manager

Pick the right products, create ads for them, and learn what works.

Use template

Select Ads Manager in Tolstoy’s bot library, review the template, then choose Start with this ShopBot.

By TolstoyFrom the bot library
Ads Manager characterA little expertise for your next big job.

Your first result.

A ranked product shortlist with evidence and an ad plan for the approved picks.

What this bot works on

  • Choose products
  • Pick ad concepts
  • Create and review ads

Put it to work with your team.

Choose the next products

Bring
Catalog, inventory, markets, exclusions and current campaign data.
Make
A shortlist with evidence and disqualifications.
Review
The products meet your stock, market and exclusion rules.
Open bot library ↗

Create three ad angles

Bring
One selected product, approved brand references and verified offer.
Make
Three image/copy concepts for review.
Review
Each concept tests a distinct angle with accurate product and offer details.
Open bot library ↗

Prepare the weekly creative review

Bring
Ad delivery/results, accepted asset list and known cost data.
Make
A sourced review with three next tests.
Review
The reporting dates and sources are clear, and each proposed test has a reason.
Open bot library ↗

From template to first task.

01

Review the template

Read the starter instructions, expected first result and review requirements below.

02

Prepare your context

Gather the relevant sources: Catalog and stock, Sales data, Ad results, Brand assets. Bring them to your Tolstoy workspace.

03

Start your bot

Choose Use template to open the bot library. Select Ads Manager, review the details and choose Start with this ShopBot to create it and send the first task.

Know what you’re starting.

These are the same starter instructions used by Ads Manager in the Tolstoy bot library. Read them here, or keep a copy for your team.

Choose Use template to find and review this bot in your workspace before starting.

Useful sources.

Prepare the context this template uses to understand your products, brand and goals.

  • Catalog and stock
  • Sales data
  • Ad results
  • Brand assets

Review before the next step

Your merchandiser approves products; your creative and media owners approve assets and spend.

Bring files and references, or connect the relevant tools in your workspace. Explore supported integrations.

A few useful details.

What does a bot template include?

A template gives you starter instructions and suggested sources for a specific job. Add your source material, confirm the connections and permissions, and choose where the result needs to go. Some workflows need setup with your team before the first useful run.

How should we judge the first result?

Agree what you need to receive and who reviews it. Compare accepted output, revisions, usage and the manual work remaining with your current process. Check that the receiving team can use the output before repeating the workflow.

Can our agency keep running the work?

Yes. Agree who supplies the brief, checks the result and controls publishing or spend. Use the template with the people who own the work; setup and ongoing service responsibilities depend on your agreement.

Are these the same templates as the Tolstoy platform?

Yes. These are the templates in the Tolstoy bot library, with the same names, starter instructions, suggested sources and review requirements. Find the matching template by name in your workspace’s bot library.

What happens when I choose Use template?

Tolstoy opens the bot library. Sign in or create an account if needed, choose the template by name and review its instructions. Choose Start with this ShopBot when you are ready to create the bot and send its first task. Opening the library does not start a bot.

What should I prepare before starting?

Each template lists useful sources, such as product information, brand references or performance data. Bring the relevant context to your workspace. The bot’s starter task explains what it should check and what it needs from you.

Who approves the work?

Each template has a review requirement. Your team reviews the proposed work before the relevant publishing, site changes or ad spend. See the template’s review section for its specific approval steps.

Can I read the instructions before signing up?

Yes. Every template includes its full starter instructions, which you can read, copy or download here. Plans, credits and connected tools depend on your Tolstoy workspace.