Create product creative
Turn a launch brief or product page into product-image concepts, video ideas, and ad variants inside Tolstoy Studio.
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Tolstoy MCP Integration
Connect Perplexity to Tolstoy so market research, competitor reads, and product comparisons can move directly into ecommerce creative and shoppable placement planning.
Use your AI client for real Tolstoy actions: creative, widgets, media, and performance context.
Turn a launch brief or product page into product-image concepts, video ideas, and ad variants inside Tolstoy Studio.
Find shoppable videos, product tags, and widget placements from Tolstoy Library before planning the next campaign.
Ask what is working across recent widgets and creative so the next test starts from evidence, not a blank prompt.
Open Perplexity -> Settings -> Connectors. Use research or agent mode when you want Perplexity to call Tolstoy and move the research into an ecommerce action.
Click + Custom connector. Choose Remote transport. Name the connector Tolstoy, choose OAuth if the client asks for an auth method, and paste this URL:
https://apilb.gotolstoy.com/mcp/v1/mcpUse Perplexity on a real launch, PDP update, or creative test. The strongest prompts include the product, channel, and the decision your team needs to make.
Try: "Research this product category, then use Tolstoy to recommend approved videos, a PDP widget angle, and three creative tests for the next campaign."
Perplexity is useful when a brief starts with research. Tolstoy MCP gives the research a next step inside the ecommerce content workflow.
Use it for product positioning, competitor research, shopping trend reads, launch planning, and creative tests that need market context plus Tolstoy assets.
Tolstoy MCP lets Perplexity work with approved Tolstoy context, including product videos, media-library assets, shoppable placements, campaign creative, and performance context where those tools are enabled.
Tolstoy is built for ecommerce teams. Shopify product data, media, widgets, and commerce workflows stay connected through Tolstoy while MCP gives AI clients a way to use that approved context.
Start with a real campaign, product launch, PDP update, or creative test. Ask Perplexity to use Tolstoy to find relevant media, plan a shoppable placement, or turn the brief into assets your team can review.
For the broader strategy, read MCP for Ecommerce: Why Shopify Brands Need It Now.
Tolstoy gives your AI client the product creative, shoppable media, and analytics context it needs to run ecommerce work. Start a workspace in two minutes.
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