Tolstoy MCP for ChatGPT

Connect ChatGPT to Tolstoy so your team can move from a product question to approved media, widget ideas, campaign creative, and performance context without digging through separate tools.

What to do once Tolstoy is connected

Use your AI client for real Tolstoy actions: creative, widgets, media, and performance context.

Create product creative

Turn a launch brief or product page into product-image concepts, video ideas, and ad variants inside Tolstoy Studio.

Build from approved media

Find shoppable videos, product tags, and widget placements from Tolstoy Library before planning the next campaign.

Read performance context

Ask what is working across recent widgets and creative so the next test starts from evidence, not a blank prompt.

Set it up in 3 steps

Start in ChatGPT

Open ChatGPT where your team already drafts campaign ideas, compares product angles, or plans launch creative. Use Apps or connector settings to find Tolstoy.

Connect Tolstoy context

Authorize your Tolstoy workspace once. Use the Library endpoint for approved media, widgets, and performance context:

https://apilb.gotolstoy.com/mcp/v1/library/mcp

Use the Studio endpoint when the workflow needs AI creative generation:

https://apilb.gotolstoy.com/mcp/v1/mcp

Ask for the next campaign move

Use ChatGPT on a real launch, PDP update, or creative test. The strongest prompts include the product, channel, and the decision your team needs to make.

Try: "Use Tolstoy to find the strongest product videos for this launch, suggest one shoppable placement, and draft three creative directions for our next test."

Why use Tolstoy MCP with ChatGPT?

ChatGPT is often where ecommerce teams start the brief. Tolstoy MCP makes that brief more useful by giving ChatGPT access to approved Tolstoy context instead of generic guesses.

Use it for launch planning, PDP refreshes, product-video discovery, shoppable widget ideas, and creative tests that need to connect back to real media and results.

FAQ

What can ChatGPT do with Tolstoy MCP?

Tolstoy MCP lets ChatGPT work with approved Tolstoy context, including product videos, media-library assets, shoppable placements, campaign creative, and performance context where those tools are enabled.

Is this only for Shopify brands?

Tolstoy is built for ecommerce teams. Shopify product data, media, widgets, and commerce workflows stay connected through Tolstoy while MCP gives AI clients a way to use that approved context.

What should I ask first?

Start with a real campaign, product launch, PDP update, or creative test. Ask ChatGPT to use Tolstoy to find relevant media, plan a shoppable placement, or turn the brief into assets your team can review.

For the broader strategy, read MCP for Ecommerce: Why Shopify Brands Need It Now.