Tolstoy MCP Integration

ChatGPT

Connect Tolstoy MCP to ChatGPT so ecommerce teams can turn a product brief into shoppable widgets, media-library actions, analytics answers, and AI-generated product creative. Tolstoy is available through OpenAI Apps and MCP-compatible ChatGPT workflows.

Open ChatGPT apps

Set it up in 3 steps

1

Open ChatGPT apps

Open ChatGPT and go to Apps or connector settings. Search for Tolstoy if the app is available in your workspace, or add Tolstoy as a custom MCP server if your plan supports custom connectors.

2

Connect Tolstoy with OAuth

Authorize Tolstoy once. No API key is required. If you are adding a custom MCP server, use the Tolstoy Library endpoint for widgets, analytics, and media workflows:

https://apilb.gotolstoy.com/mcp/v1/library/mcp

Use Tolstoy Studio for AI creative generation:

https://apilb.gotolstoy.com/mcp/v1/mcp
3

Run an ecommerce workflow

Once Tolstoy is connected, ask ChatGPT to act on a real product or campaign.

Try: "Use Tolstoy to create a shoppable widget for this product launch, pull the latest widget analytics, and suggest three product-video concepts for the next test."

Heads up

Why ecommerce teams use Tolstoy MCP with ChatGPT

Tolstoy MCP turns ChatGPT from a planning assistant into an ecommerce operator. Connect ChatGPT to Tolstoy to find media, create shoppable widgets, review analytics, and generate product images, videos, and ads without jumping between tools.

That matters for Shopify and ecommerce teams because every campaign needs fresh product content, shoppable placements, and performance context. Tolstoy gives ChatGPT an approved path into the commerce media workflow: Library for assets, widgets, and analytics; Studio for AI creative generation.

FAQ

What does Tolstoy MCP for ChatGPT do?

It connects ChatGPT to Tolstoy Library and Studio so approved AI workflows can create ecommerce media, build shoppable widgets, inspect analytics, and manage campaign assets.

Why should Shopify brands use Tolstoy MCP with ChatGPT?

Shopify teams need product media, shoppable video, campaign creative, and fast performance feedback. Tolstoy MCP lets ChatGPT help execute those workflows instead of only drafting recommendations.

Does Tolstoy MCP replace the Shopify App Store integration?

No. Shopify remains the commerce system of record. Tolstoy MCP gives AI clients like ChatGPT a standard, OAuth-secured way to work with approved Tolstoy tools and ecommerce assets.

For a broader explanation, read MCP for Ecommerce: Why Shopify Brands Need It Now.

Need a Tolstoy workspace first?

Tolstoy Studio generates the content Claude (and your other AI clients) call through MCP. Start a workspace in two minutes.

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