OpenAI · Video model
Sora 2 for ecommerce
Coherent scenes built from a written brief. Sora is OpenAI's video generation model, strongest when a shot needs to hold together as a scene rather than a single move — subjects staying consistent while the action plays out. In Tolstoy it builds those scenes around products from your catalog.
Available tiers in AI Studio: Sora 2, Sora 2 Pro
Made in Tolstoy AI Studio — open one to see the prompt behind it, or browse the full gallery.
What Sora 2 is good at
Scenes that stay coherent from beginning to end
Follows a written brief closely, including sequence and staging
Keeps subjects consistent as the shot develops
Using Sora 2 in your store
Story-led product spots
Build a short spot with a beginning and end — product appearing, being used, resolving — rather than a single looping move.
Campaign concepts, quickly
Put a concept on screen before committing budget, so creative decisions get made against something real.
Scenes you cannot stage
Locations and setups that would be impractical to shoot for a single product launch.
How to generate with Sora 2
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Connect your catalog
Link your store so Studio can build the scene around your real products rather than a stand-in.
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Write the brief
Describe the scene as a sequence: what happens first, what the camera does, and how it ends.
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Generate with Sora
Select Sora, or let Studio route automatically, and generate a few passes of the brief to compare.
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Publish where it sells
Push the winner to your storefront through AI Player, or export it for paid social and email.
Prompting Sora 2
- Write the brief as a sequence, not a description — "the bottle is placed down, condensation forms, the camera pulls back" beats "a nice bottle shot".
- Say what stays constant through the shot: the product, the setting, the lighting. Consistency is what this model is for.
- Keep the cast of the scene small; more elements means more that can drift.
- Specify the ending. Shots that trail off are the most common reason a generation is unusable.
- Name the product details that must stay legible — label, logo, colourway.
How Sora 2 compares
| Model | Motion | Audio | Best for |
|---|---|---|---|
| Veo 3.1 | Cinematic, controlled camera moves | Yes — generated with the video | Hero, brand, and premium product film |
| Seedance 2.0 | Fast, dynamic, social-first | Not the model’s focus | TikTok, Reels, and paid social creative |
| Kling 3.0 | Physical, realistic, image-led | Not the model’s focus | Animating existing product photography |
| Sora 2 | Coherent multi-beat scenes | Yes | Story-led spots and campaign concepts |
Sora 2 FAQ
Can I use Sora for ecommerce product video?
Yes. In Tolstoy AI Studio, Sora generates video around products from your connected catalog, so the scene is built for the item you actually sell.
How is Sora different from Veo 3 and Kling?
How do I access Sora in Tolstoy?
Sora is one of the models available in AI Studio — select it per generation or let Tolstoy route automatically. Start free to try it.
How long should the clips be?
Short. PDP and social video rarely needs more than a few seconds, and shorter briefs hold together more reliably than long ones.
Can I publish the result to my storefront?
Yes. Output flows into AI Player widgets and exports for ads, email, and social.
Generate this on your own products
Connect your catalog and make your first video in minutes — no shoot, no editing timeline.
Other models
- Veo 3.1 — Cinematic product video, generated with sound
- Seedance 2.0 — Fast, motion-rich video for social-first commerce
- Kling 3.0 — Turn a product photo into believable motion
- Grok Imagine — Quick video and stills from the same model
- Nano Banana Pro — Edit product imagery by describing the change
- Seedream 5 Pro — Photoreal product and model imagery from a prompt
- ChatGPT Images — Brief-driven product stills that follow instructions
- All AI models