ByteDance · Video model
Seedance 2.0 for ecommerce
Fast, motion-rich video for social-first commerce. Seedance is ByteDance's video generation model, strong at lively motion and multi-shot sequences — the register that performs on TikTok and Reels. In Tolstoy it generates against your real products, so the motion is applied to your catalog rather than a stock lookalike.
Available tiers in AI Studio: Standard, Fast, Mini
Made in Tolstoy AI Studio — open one to see the prompt behind it, or browse the full gallery.
What Seedance 2.0 is good at
Dynamic motion that suits short-form, social-first creative
Multi-shot sequences from a single prompt
Quick iteration when testing many creative angles
Using Seedance 2.0 in your store
Social-first product creative
Generate the fast-cut, motion-heavy style that performs on TikTok and Reels, with your product as the subject.
Volume ad testing
Produce many variants of a concept cheaply enough to actually test them, instead of betting a shoot budget on one execution.
Catalog coverage at scale
Give long-tail SKUs video they would never justify a production budget for, then publish them through AI Player.
How to generate with Seedance 2.0
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Connect your catalog
Link your store so Studio generates from real product images and details instead of a generic stand-in.
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Choose the product and the angle
Pick the SKU and describe the creative: the hook, the setting, the pace, and which platform it is for.
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Generate with Seedance
Select Seedance, or let Studio route automatically. Generate several variants of the concept so you have something to test against.
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Ship and test
Publish to your storefront through AI Player, or export the cuts to TikTok, Reels, and paid social and let performance pick the winner.
Prompting Seedance 2.0
- Lead with the hook — what happens in the first second decides whether short-form creative survives the scroll.
- Ask for a specific pace ("quick cuts", "single continuous take") instead of leaving timing to chance.
- Name the platform and aspect ratio you are cutting for; vertical social framing is different from a PDP loop.
- State what must stay legible — packaging, label, colourway — so fast motion does not smear the product.
- Generate several variants of one concept rather than one variant of several concepts; it gives you a real test set.
How Seedance 2.0 compares
| Model | Motion | Audio | Best for |
|---|---|---|---|
| Veo 3.1 | Cinematic, controlled camera moves | Yes — generated with the video | Hero, brand, and premium product film |
| Seedance 2.0 | Fast, dynamic, social-first | Not the model’s focus | TikTok, Reels, and paid social creative |
| Kling 3.0 | Physical, realistic, image-led | Not the model’s focus | Animating existing product photography |
| Sora 2 | Coherent multi-beat scenes | Yes | Story-led spots and campaign concepts |
Seedance 2.0 FAQ
What is Seedance used for in ecommerce?
Seedance generates short-form product video — the motion-led style used for TikTok, Reels, and paid social. In Tolstoy AI Studio it runs against your catalog so the output features your actual products.
How is Seedance different from Veo 3?
Both generate video from prompts and images. Veo 3 leans cinematic and generates audio with the picture; Seedance leans toward dynamic, social-first motion. In AI Studio you can pick per generation and compare on your own products.
How do I access Seedance in Tolstoy?
Seedance is one of the models available in AI Studio — select it per generation or let Tolstoy route automatically. Start free to try it on your catalog.
How many variants should I generate before testing?
Enough to have a real test set — most teams generate several cuts of one concept, ship three or four, and let performance decide. Generation cost is low enough that testing beats guessing.
Can I use it for long-tail SKUs with no video?
Yes — that is one of the most common uses. Products that would never justify a shoot budget can still get video coverage, then publish through AI Player.
Generate this on your own products
Connect your catalog and make your first video in minutes — no shoot, no editing timeline.
Other models
- Veo 3.1 — Cinematic product video, generated with sound
- Kling 3.0 — Turn a product photo into believable motion
- Sora 2 — Coherent scenes built from a written brief
- Grok Imagine — Quick video and stills from the same model
- Nano Banana Pro — Edit product imagery by describing the change
- Seedream 5 Pro — Photoreal product and model imagery from a prompt
- ChatGPT Images — Brief-driven product stills that follow instructions
- All AI models