Kuaishou · Video model
Kling 3.0 for ecommerce
Turn a product photo into believable motion. Kling is Kuaishou's video generation model, best known for image-to-video: give it a still and it produces believable movement, with physics that tend to hold up. For ecommerce that maps directly onto the asset every brand already has — a product photo.
Available tiers in AI Studio: Standard, Pro, Turbo, O3
Made in Tolstoy AI Studio — open one to see the prompt behind it, or browse the full gallery.
What Kling 3.0 is good at
Image-to-video: animates a still you already own
Physical motion — fabric, liquid, and weight that behave plausibly
Keeps the subject stable instead of drifting between frames
Using Kling 3.0 in your store
Animate the catalog you already shot
Turn existing packshots and lifestyle stills into motion, so PDP video does not require going back to the studio.
Show the product in use
Fabric moving, liquid pouring, a lid opening — the details a static image cannot answer and shoppers hesitate over.
Refresh creative without a reshoot
Re-animate the same hero image several ways to keep ad and PDP creative from going stale between shoots.
How to generate with Kling 3.0
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Connect your catalog
Link your store so Studio can work from your real product images rather than a generic stand-in.
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Pick the still to animate
Choose the product photo that already sells the item — Kling works from what is in that frame, so start with a clean one.
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Generate with Kling
Select Kling, describe the movement you want, and generate a few passes so you can pick the most believable one.
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Publish where it sells
Send the winner to your PDP through AI Player widgets, or export it for paid social and email.
Prompting Kling 3.0
- Describe motion that the still can plausibly support — a slow reveal or a gentle orbit beats asking for a scene the photo never contained.
- Name what must not move: the logo, the label, the product silhouette. It keeps the subject from drifting.
- Ask for a specific physical behaviour — fabric settling, liquid swirling, steam rising — since that is where the model is strongest.
- Keep the clip short. Longer generations drift more, and PDP video rarely needs more than a few seconds.
- Start from your cleanest product photo; the generation inherits whatever flaws are in the source frame.
How Kling 3.0 compares
| Model | Motion | Audio | Best for |
|---|---|---|---|
| Veo 3.1 | Cinematic, controlled camera moves | Yes — generated with the video | Hero, brand, and premium product film |
| Seedance 2.0 | Fast, dynamic, social-first | Not the model’s focus | TikTok, Reels, and paid social creative |
| Kling 3.0 | Physical, realistic, image-led | Not the model’s focus | Animating existing product photography |
| Sora 2 | Coherent multi-beat scenes | Yes | Story-led spots and campaign concepts |
Kling 3.0 FAQ
Can Kling turn my product photos into video?
Yes — image-to-video is what it is best at. In Tolstoy AI Studio you pick a product image from your catalog, describe the movement, and Kling animates that frame.
How is Kling different from Veo 3 and Seedance?
Do I need new photography to use it?
No — that is the point. It works from the catalog imagery you already shot, which is why it suits brands that have photos but no video.
How do I access Kling in Tolstoy?
Kling is one of the models available in AI Studio — select it per generation or let Tolstoy route automatically. Start free to try it on your products.
Can I publish the result to my product pages?
Yes. Output flows into AI Player widgets — PDP video, shoppable feeds, and galleries — and can be exported for ads and email.
Will the product still look like my product?
It animates your own image, so the starting frame is your product. Naming what must stay fixed — logo, label, colourway — in the prompt keeps those details stable through the motion.
Generate this on your own products
Connect your catalog and make your first video in minutes — no shoot, no editing timeline.
Other models
- Veo 3.1 — Cinematic product video, generated with sound
- Seedance 2.0 — Fast, motion-rich video for social-first commerce
- Sora 2 — Coherent scenes built from a written brief
- Grok Imagine — Quick video and stills from the same model
- Nano Banana Pro — Edit product imagery by describing the change
- Seedream 5 Pro — Photoreal product and model imagery from a prompt
- ChatGPT Images — Brief-driven product stills that follow instructions
- All AI models