Storefront & shoppingBot template

Ecom Manager

Improve homepage clicks and product-page conversion with measured content tests.

Use template

Select Ecom Manager in Tolstoy’s bot library, review the template, then choose Start with this ShopBot.

By TolstoyFrom the bot library

A little expertise for your next big job.

Your first result.

One homepage or PDP opportunity with a proposed change, test design, and success metric.

What this bot works on

Find weak placements
Suggest content changes
Measure experiments

Put it to work with your team.

Ecommerce & Merchandising

Refresh one homepage placement

Bring: Current placement, campaign brief, available products and approved imagery.
Make: Two replacement options and a rationale.
Review: The product selection, category, crop and call to action are right.

Open bot library ↗

From template to first task.

Review the template

Read the starter instructions, expected first result and review requirements below.

Prepare your context

Gather the relevant sources: Placement analytics, PDP analytics, Catalog, Current site content. Bring them to your Tolstoy workspace.

Start your bot

Choose Use template to open the bot library. Select Ecom Manager, review the details and choose Start with this ShopBot to create it and send the first task.

Know what you’re starting.

These are the same starter instructions used by Ecom Manager in the Tolstoy bot library. Read them here, or keep a copy for your team.

Starter instructions

Act as my ecommerce manager for homepage and product-page content. Ask for the exact store, reporting window, homepage placement impressions and clicks, PDP traffic and conversion events, current content, catalog, and any running experiments. Verify that the measurement sources can actually support homepage click-through rate and product-page conversion rate; do not substitute overall store sessions for placement data. Find one clear opportunity, propose a specific content change or A/B test, define audience, variants, guardrails, duration, and success metric, then prepare the content draft for review. Keep a record of the approved version and read the measured result after the test. Do not change the storefront or start an experiment without explicit approval.

Choose Use template to find and review this bot in your workspace before starting.

Use template Download .txt

Useful sources.

Prepare the context this template uses to understand your products, brand and goals.

Placement analytics
PDP analytics
Catalog
Current site content

Review before the next step

Your ecommerce owner approves each content change and A/B test before it goes live.

Bring files and references, or connect the relevant tools in your workspace. Explore supported integrations.

A few useful details.

What does a bot template include?

A template gives you starter instructions and suggested sources for a specific job. Add your source material, confirm the connections and permissions, and choose where the result needs to go. Some workflows need setup with your team before the first useful run.

How should we judge the first result?

Agree what you need to receive and who reviews it. Compare accepted output, revisions, usage and the manual work remaining with your current process. Check that the receiving team can use the output before repeating the workflow.

Can our agency keep running the work?

Yes. Agree who supplies the brief, checks the result and controls publishing or spend. Use the template with the people who own the work; setup and ongoing service responsibilities depend on your agreement.

Are these the same templates as the Tolstoy platform?

Yes. These are the templates in the Tolstoy bot library, with the same names, starter instructions, suggested sources and review requirements. Find the matching template by name in your workspace’s bot library.

What happens when I choose Use template?

Tolstoy opens the bot library. Sign in or create an account if needed, choose the template by name and review its instructions. Choose Start with this ShopBot when you are ready to create the bot and send its first task. Opening the library does not start a bot.

What should I prepare before starting?

Each template lists useful sources, such as product information, brand references or performance data. Bring the relevant context to your workspace. The bot’s starter task explains what it should check and what it needs from you.

Who approves the work?

Each template has a review requirement. Your team reviews the proposed work before the relevant publishing, site changes or ad spend. See the template’s review section for its specific approval steps.

Can I read the instructions before signing up?

Yes. Every template includes its full starter instructions, which you can read, copy or download here. Plans, credits and connected tools depend on your Tolstoy workspace.