Connect Claude to Tolstoy so merchandising, lifecycle, and growth teams can turn a product brief into approved media picks, shoppable placement ideas, and creative directions grounded in Tolstoy.
Open Claude connectorsEcommerce workflowsWhat to do once Tolstoy is connected
Use your AI client for real Tolstoy actions: creative, widgets, media, and performance context.
Create product creative
Turn a launch brief or product page into product-image concepts, video ideas, and ad variants inside Tolstoy Studio.
Build from approved media
Find shoppable videos, product tags, and widget placements from Tolstoy Library before planning the next campaign.
Read performance context
Ask what is working across recent widgets and creative so the next test starts from evidence, not a blank prompt.
Set it up in 3 steps
1Open Claude connectors
Open claude.ai and go to Settings -> Connectors. Start here when the work needs a thoughtful brief with product and campaign context.
2Add Tolstoy
Click Add custom connector. Name the connector Tolstoy, choose OAuth if the client asks for an auth method, and paste this URL:
https://apilb.gotolstoy.com/mcp/v1/mcpTurn the brief into options
Use Claude on a real launch, PDP update, or creative test. The strongest prompts include the product, channel, and the decision your team needs to make.
Try: "Use Tolstoy to turn this launch brief into approved product-video picks, PDP placement ideas, and three creative concepts for lifecycle and paid social."
Heads upWhy use Tolstoy MCP with Claude?
Claude is strong for shaping a messy brief into clear options. Tolstoy MCP gives Claude the product, media, widget, and performance context needed to make those options useful for ecommerce teams.
Use it for merchandising briefs, product launches, creative direction, lifecycle concepts, and shoppable video plans that need approved Tolstoy context attached.
FAQ
What can Claude do with Tolstoy MCP?
Tolstoy MCP lets Claude work with approved Tolstoy context, including product videos, media-library assets, shoppable placements, campaign creative, and performance context where those tools are enabled.
Is this only for Shopify brands?
Tolstoy is built for ecommerce teams. Shopify product data, media, widgets, and commerce workflows stay connected through Tolstoy while MCP gives AI clients a way to use that approved context.
What should I ask first?
Start with a real campaign, product launch, PDP update, or creative test. Ask Claude to use Tolstoy to find relevant media, plan a shoppable placement, or turn the brief into assets your team can review.
For the broader strategy, read MCP for Ecommerce: Why Shopify Brands Need It Now.