Create with your product details
Use the products, brand details, and approved inputs in your Tolstoy workspace when you plan or create content.
AI chat
Tolstoy Plugin setup guide
Add the Tolstoy Plugin to Claude.
Connect Claude to Tolstoy so ecommerce teams can use approved product videos, shoppable widget context and campaign creative from chat.
Plugin connection Secure sign-in
Connection address
https://apilb.gotolstoy.com/mcp/v1/mcp Sign in once to connect Claude to the Tolstoy workspace you choose. The plugin can only use the Tolstoy features and information available to that workspace.
What is the plugin?
A simple way to use Tolstoy from Claude.
Add the Tolstoy Plugin once, then use the product details, media, and Tolstoy features available in your approved workspace without leaving Claude. Behind the scenes, the plugin uses MCP to make the secure connection.
What you can do
Bring your Tolstoy workspace into Claude.
Find and manage media
Work with Tolstoy images, product videos, tags, and shoppable placements without leaving Claude.
Use available performance data
Bring available widget, creative, and paid-media results into your next ecommerce decision.
Setup
Add the plugin to Claude in 3 steps.
Follow the menu labels below, sign in to the correct Tolstoy workspace, then try the plugin with a real product or campaign task.
Open Claude connectors- 1
Open Claude connectors
Open claude.ai and go to Settings -> Connectors. Start here when the work needs a thoughtful brief with product and campaign context.
- 2
Add Tolstoy
Click Add custom connector . Name the connector Tolstoy , choose OAuth if the tool asks for an auth method, and paste this URL:
https://apilb.gotolstoy.com/mcp/v1/mcpConnection address - 3
Turn the brief into options
Use Claude on a real launch, PDP update, or creative test. The strongest prompts include the product, channel, and the decision your team needs to make.
Your first prompt
Start with a real job.
Name the product, channel, and decision. That gives Claude enough context to call the right Tolstoy tools.
Use Tolstoy to turn this launch brief into approved product-video picks, PDP placement ideas, and three creative concepts for lifecycle and paid social.
FAQ
The Tolstoy Plugin in Claude.
What can Claude do with the Tolstoy Plugin?
The Tolstoy Plugin lets Claude work with Tolstoy information you approve, including product videos, media-library assets, shoppable placements, campaign creative, and performance data when those features are available in your workspace.
Is this only for Shopify brands?
No. The Tolstoy Plugin is for ecommerce teams that use Tolstoy. Shopify data can be part of the information you approve for connected stores, but the plugin connection is not Shopify-only.
What should I ask first?
Start with a real campaign, product launch, PDP update, or creative test. Ask the AI tool to use Tolstoy to find relevant media, plan a shoppable placement, or turn the brief into assets your team can review.
Other AI tools
Use Tolstoy where your team works.
Tolstoy Plugin