Tolstoy MCP Integration

Le Chat

Connect Le Chat to Tolstoy so Mistral-powered team workflows can use approved product context, media, widgets, and creative directions.

Team or Enterprise admin access may be required
Open Le Chat
Ecommerce workflows

What to do once Tolstoy is connected

Use your AI client for real Tolstoy actions: creative, widgets, media, and performance context.

Create product creative

Turn a launch brief or product page into product-image concepts, video ideas, and ad variants inside Tolstoy Studio.

Build from approved media

Find shoppable videos, product tags, and widget placements from Tolstoy Library before planning the next campaign.

Read performance context

Ask what is working across recent widgets and creative so the next test starts from evidence, not a blank prompt.

Set it up in 3 steps

1

Open Le Chat connectors

Open chat.mistral.ai and go to the connector settings for your team or workspace.

2

Add Tolstoy

Create a custom connector. Name the connector Tolstoy, choose OAuth if the client asks for an auth method, and paste this URL:

https://apilb.gotolstoy.com/mcp/v1/mcp
3

Work from approved context

Use Le Chat on a real launch, PDP update, or creative test. The strongest prompts include the product, channel, and the decision your team needs to make.

Try: "Use Tolstoy to find product videos for this campaign, suggest a shoppable widget, and draft the creative brief for our team review."

Heads up

Why use Tolstoy MCP with Le Chat?

Le Chat is useful for team-approved AI workflows. Tolstoy MCP gives those workflows access to ecommerce media and campaign context instead of disconnected brainstorming.

Use it for product launches, creative planning, media review, and shoppable video recommendations inside a team AI environment.

FAQ

What can Le Chat do with Tolstoy MCP?

Tolstoy MCP lets Le Chat work with approved Tolstoy context, including product videos, media-library assets, shoppable placements, campaign creative, and performance context where those tools are enabled.

Is this only for Shopify brands?

Tolstoy is built for ecommerce teams. Shopify product data, media, widgets, and commerce workflows stay connected through Tolstoy while MCP gives AI clients a way to use that approved context.

What should I ask first?

Start with a real campaign, product launch, PDP update, or creative test. Ask Le Chat to use Tolstoy to find relevant media, plan a shoppable placement, or turn the brief into assets your team can review.

For the broader strategy, read MCP for Ecommerce: Why Shopify Brands Need It Now.

Ready to connect Tolstoy?

Tolstoy gives your AI client the product creative, shoppable media, and analytics context it needs to run ecommerce work. Start a workspace in two minutes.

Start a Tolstoy workspace