The AI-native commerce platform.

Turn shoppable video, AI content, and AI shopping agents into one connected customer journey.

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AI Player

The industry's most trusted shoppable videos solution for seamless customer experience.

AI Studio

Create high-performing AI product videos that are natively integrated with your website.

AI Shopper

Your AI agent that drives sales by personalizing the shopping journey for each customer.

Why brands choose Tolstoy AI Commerce platform

10x

Conversion lift

Based on results seen across Tolstoy's 5,000+ brand partners.

3 products

All best-in-class

Industry-leading AI Tools for content creation, shoppable video, and AI-driven sales chat.

1 Platform

Endless innovative use cases

Unlock AI-shopping experiences only possible with the combination of all three products.

We set the standard for Shoppable video

Increase conversions by showcasing your videos and UGC across your site, app, email, and SMS.

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Media gallery insights

Track which assets engage and convert, and how deeply shoppers browse.

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Tolstoy chat-based widget builder creating custom PDP stories and product modules

Build custom PDP widgets from chat

Create product stories, routine builders, quizzes, and shoppable modules with a chat-based builder. Tolstoy uses catalog data, Brand DNA, UGC, reviews, and media so each widget feels native to the page.

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AI Creative agent

Generate high-quality images and videos with one quick chat.

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Beautiful, ready-made templates

Pick, click, and post gorgeous visuals in seconds.

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Generate at scale

Automatically generate content across your entire product catalog.

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Virtual try-on

Increase your visitors’ confidence to buy with lightning-fast & accurate virtual try-on.

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Your brand’s ChatGPT

Trained on your catalog, tuned to your customers, built to sell.

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AI Shopper collecting subscribers and building rich customer profiles

Know your shoppers

Collect subscribers & build rich customer profiles.

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The AI Commerce Platform unlocks entirely new AI-Shopping experiences

Customers choose their own models

By generating & publishing content in the same platform, you can now offer “choose your model” personalization. No extra work needed.

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Hyper-personalized email featuring AI-generated customer imagery

Hyper personal emails

Your sales agent builds customer profiles that include customer images, accurate sizing information, beauty preferences, & more. AI Studio uses this data to generate personalized images & videos on demand.

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Self-improving media

Tolstoy’s AI algorithm flags under-performing media, auto-creates A/B-tested variants, and keeps only the top-performing assets.

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Trusted by the best in e-Commerce

Hampden storefront featuring Tolstoy shoppable video

Our goal was to intelligently incorporate AI to improve the customer experience, and Tolstoy delivered 100%. Any brand not doing this will fall behind
Each of Tolstoy’s products brings its own value, but using the full platform together completely transformed how customers experience our products. The team is incredibly fast and thoughtful, always coming up with new ways to help us get the most out of Tolstoy.

Katherine Redd eCommerce Lead @ Hampden

lift in conversion rate on PDPs with Tolstoy video content

232%

AOV Uplift on PDPs with Tolstoy video content

11x

Conversion rate for users engaged with Personal Shopper

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CSB online store with the Tolstoy AI Personal Shopper

It was exciting to see the real impact the AI Personal Shopper had on conversion. We ran the test to understand its commercial value – and it absolutely delivered. The results made it clear that this tool isn’t just smart, it drives measurable results.

Soul Naylor eCommerce Coordinator @ CSB

6.0 %

lift in conversion translates to thousands of incremental orders.

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Skin Rocks product page with Tolstoy UGC videos

We’re thrilled to be working with Tolstoy. It allows us to showcase UGC and video in an interactive format directly on our PDPs. Our customers appreciate authentic, raw content that shows the product in real-world use. This enhances trust and helps them make more informed purchasing decisions.

Ecommerce Manager @ Skin Rocks

+14%

Conversion Rate Lift

Positive Customer Response

Frictionless Experience

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Ready to accelerate your brand?

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