Video commerce platform
Tolstoy vs Moast
Moast competes on price, and it is genuinely inexpensive. The useful question is not which costs less per month but what each one does with your video once it is live — whether it can generate new content, prove it lifted conversion, and reuse the same library beyond your storefront.
What Moast is
A Shopify-only shoppable video and UGC widget app with a free tier and a single low-cost paid plan.
Who Moast is a good fit for
Smaller Shopify stores that already have Reels and TikToks, want video on the product page at close to no cost, and do not need AI generation, experimentation, or distribution beyond their own storefront. For that job it is a sensible, well-reviewed choice.
Moast publishes a free plan and one paid tier, with their done-for-you UGC collection service priced separately per video. Current figures are on their pricing page.
Tolstoy vs Moast, feature by feature
| Capability | Tolstoy | Moast |
|---|---|---|
| Shoppable video formats | Included Every on-site video format Carousels, stories, pop-ups, quizzes, collection pages, social feeds, shoppable images, hero videos, and Klaviyo email flows from one library. | Included Six widget formats, unlimited placements Carousel, stories, grid, popup, and product-page widgets, with unlimited widgets per page. The free plan caps each widget at ten videos. |
| Dynamic media gallery | Included Replaces the Shopify media gallery A drop-in replacement for the product media gallery that tracks per-asset performance, supports bulk publishing, and runs A/B tests. | Not documented Not publicly documented |
| UGC sourcing and search | Included AI social listening and scoring Finds creator content, then scores and filters every video so only the best-performing and most relevant clips reach the storefront. | Included Social sync plus paid collection service Pulls Instagram and TikTok content on a daily sync. Sourcing new creator video is a separate paid service rather than a platform feature. |
| Syndication network | Included Walmart, Shop App, TikTok Shop Distributes the same video library to external marketplaces, so content earns impressions beyond your own site. | Partial Shop App only Shop home feed, Shop store, and Shop product pages are documented. No TikTok Shop or marketplace syndication is published. |
| AI content generation | Included AI Studio generates new content Generates on-brand product video and imagery from your real catalog and animates static assets, rather than only hosting footage you already have. | Partial AI image-to-video on paid plan A single image-to-video capability on the Pro tier. There is no documented AI studio for generating product video or imagery at catalog scale. |
| AI sales agent | Included AI Shopper answers and recommends A real-time shopping assistant that recommends products and answers questions, published as a widget and inside the video feed. | Not documented Not publicly documented |
| AI virtual try-on | Included See It On You try-on Lets shoppers visualize fit on themselves and returns a size recommendation. | Not documented Not publicly documented |
| A/B testing | Included Built-in gallery A/B testing Tests run inside the media gallery and feed results back into AI Studio, so the next generation is informed by what converted. | Not documented Not publicly documented |
| Mobile app integrations | Included Tapcart, Shop App, and more Native integrations with Tapcart, Shop App, Shopney, Fuego, and Vajro, plus SDKs for custom native apps. | Not documented Not publicly documented |
| Video editor | Included Full editor in the platform Stitch, trim, add transitions, text overlays, and titles without moving footage to an external tool. | Partial Editing offered as a service Cuts, captions, and pacing are described as work their team performs, rather than an editor you use yourself. |
| SEO, GEO and LLM optimization | Included Structured video markup throughout Every video carries VideoObject markup and links to its product, so video is eligible for search and AI-answer surfaces rather than invisible inside a widget. | Included Discovery optimization on paid plan Moast advertises SEO and AI-discovery optimization as a Pro-tier feature. |
| Compliance and security | Included SOC 2 Type II, pen-tested SOC 2 Type II audited, independently penetration-tested, and built to accessibility standards. Full detail on our security page. | Partial Built for Shopify badge Moast holds Shopify’s Built for Shopify standard. We did not find a published SOC 2 report or security page. |
The Moast column reflects Moast’s public documentation as of July 2026. “Not documented” means we could not find the capability described publicly, not that it is unavailable. Products change — tell us if something here is out of date and we will correct it.
Why brands move from Moast to Tolstoy
The ceiling is content supply, not price. The free plan stops at ten videos per widget, and neither plan buys generation at catalog scale — so the amount of video you can run stays limited by how much you can film.
One distribution surface. Shop App is the only syndication channel Moast documents, so video that works on your storefront does not automatically earn impressions anywhere else.
No published way to prove lift. Neither plan documents A/B testing, so once video becomes a revenue line rather than a nice-to-have there is no built-in way to show what it is worth.
What brands see after switching
110x
return on investment at LSKD
+24%
conversion rate at LSKD
+53%
average order value at LSKD
Figures from the LSKD customer story. Results vary by catalog, traffic, and how much of the platform a brand adopts.
Tolstoy vs Moast FAQ
Moast costs a fraction of what Tolstoy does. Why pay more?
If all you need is your existing Reels on a product page, you probably would not, and we would rather you knew that. The difference shows up when video becomes a program: generating new content from your catalog instead of filming it, testing which creative converts, and reusing the same library across Shop App, TikTok Shop, and marketplaces. Those are the capabilities Moast does not publish.
Where does the Moast free plan actually stop?
Their own materials differ slightly: the pricing page describes unlimited uploads while the Shopify listing states a limit of ten videos per widget. Uploads above 50MB, multi-product tagging, branding removal, and analytics beyond the basics are all on the paid tier.
Can I A/B test whether the video widget lifted conversion?
Not with anything Moast documents publicly. Tolstoy runs A/B tests inside the media gallery and feeds the result back into AI Studio, so the next round of content is informed by what actually converted.
Does Tolstoy have a free plan?
Yes. Tolstoy publishes a free plan, and every paid tier is listed on our pricing page.
See it on your own catalog
Connect your store, import the video you already have, and publish a shoppable experience on your own products — no migration project required.
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