UGC gallery
Tolstoy vs Foursixty
Foursixty is a gallery product, not a video platform, and that distinction explains almost every difference below. They curate and place the social content you already have; the question is what happens when a SKU has no content to curate.
What Foursixty is
A shoppable social gallery platform that turns Instagram, TikTok, and customer content into shoppable galleries on the storefront, in email, and in ambassador storefronts.
Who Foursixty is a good fit for
Instagram-first brands where social content is the marketing engine. They have been on the Shopify App Store since 2014, their rights-management workflow is genuinely good, and their pricing is flat, published, and month-to-month. If you want your Instagram shoppable and nothing more, they do that well.
Foursixty publishes three flat monthly plans, month to month with a free trial and no contact-sales tier. Current figures are on their pricing page.
Tolstoy vs Foursixty, feature by feature
| Capability | Tolstoy | Foursixty |
|---|---|---|
| Shoppable video formats | Included Every on-site video format Carousels, stories, pop-ups, quizzes, collection pages, social feeds, shoppable images, hero videos, and Klaviyo email flows from one library. | Partial Galleries rather than video players Shoppable galleries on the homepage, product pages, collections, and email, with Reels and TikTok rendering inside them. Stories, popups, and full-screen vertical players are not documented. |
| Dynamic media gallery | Included Replaces the Shopify media gallery A drop-in replacement for the product media gallery that tracks per-asset performance, supports bulk publishing, and runs A/B tests. | Partial Auto-generated galleries, added alongside Automatically generates product-page galleries. Replacing the native Shopify media gallery is not documented. |
| UGC sourcing and search | Included AI social listening and scoring Finds creator content, then scores and filters every video so only the best-performing and most relevant clips reach the storefront. | Included Auto-import plus one-click rights requests Links social accounts to import content in real time, and requests and tracks usage rights with a click. This is the strongest part of their product. |
| Syndication network | Included Walmart, Shop App, TikTok Shop Distributes the same video library to external marketplaces, so content earns impressions beyond your own site. | Partial Shop app; TikTok is import only Shop Minis pushes galleries into the Shopify Shop app. Their TikTok integration brings content in rather than publishing out to TikTok Shop. |
| AI content generation | Included AI Studio generates new content Generates on-brand product video and imagery from your real catalog and animates static assets, rather than only hosting footage you already have. | Not documented Not publicly documented Foursixty positions itself around importing, curating, and placing content creators have already posted. We found no generation capability described in their published material. |
| AI sales agent | Included AI Shopper answers and recommends A real-time shopping assistant that recommends products and answers questions, published as a widget and inside the video feed. | Not documented Not publicly documented |
| AI virtual try-on | Included See It On You try-on Lets shoppers visualize fit on themselves and returns a size recommendation. | Not documented Not publicly documented |
| A/B testing | Included Built-in gallery A/B testing Tests run inside the media gallery and feed results back into AI Studio, so the next generation is informed by what converted. | Not documented Not publicly documented |
| Mobile app integrations | Included Tapcart, Shop App, and more Native integrations with Tapcart, Shop App, Shopney, Fuego, and Vajro, plus SDKs for custom native apps. | Not documented Not publicly documented |
| Video editor | Included Full editor in the platform Stitch, trim, add transitions, text overlays, and titles without moving footage to an external tool. | Not documented Not publicly documented |
| SEO, GEO and LLM optimization | Included Structured video markup throughout Every video carries VideoObject markup and links to its product, so video is eligible for search and AI-answer surfaces rather than invisible inside a widget. | Not documented Not publicly documented |
| Compliance and security | Included SOC 2 Type II, pen-tested SOC 2 Type II audited, independently penetration-tested, and built to accessibility standards. Full detail on our security page. | Partial DPA published, no certifications found A data processing addendum with sub-processor notification and data disposal terms. We did not find a SOC 2, ISO 27001, or accessibility statement. |
The Foursixty column reflects Foursixty’s public documentation as of July 2026. “Not documented” means we could not find the capability described publicly, not that it is unavailable. Products change — tell us if something here is out of date and we will correct it.
Why brands move from Foursixty to Tolstoy
The scope is galleries, not video commerce. Their own feature list is curation, placement, and analytics — so brands moving from "show our Instagram" to "run video as a channel" reach the edge of the product.
Content is imported, never created. The whole pipeline assumes creators and customers have already posted, which leaves no path for a SKU with no user content and no budget for a shoot.
Enterprise procurement has nothing to submit. We found no SOC 2, ISO 27001, or accessibility documentation, and their published plans top out without a negotiated enterprise tier.
What brands see after switching
110x
return on investment at LSKD
+24%
conversion rate at LSKD
+53%
average order value at LSKD
Figures from the LSKD customer story. Results vary by catalog, traffic, and how much of the platform a brand adopts.
Tolstoy vs Foursixty FAQ
How much does Foursixty cost?
They publish three flat monthly tiers, month to month with a free trial — see their pricing page for current figures. Transparent, published pricing is a genuine strength of theirs.
Does Foursixty work with TikTok Shop, or only import TikTok videos?
Their documentation describes importing TikTok content into galleries, not publishing out to TikTok Shop. Tolstoy syndicates the same library to TikTok Shop, Shop App, and Walmart.
Does Foursixty handle UGC rights and licensing?
Yes, and it is one of the best parts of their product — one-click rights requests with approval tracking. If rights workflow is your main requirement, weigh that seriously.
See it on your own catalog
Connect your store, import the video you already have, and publish a shoppable experience on your own products — no migration project required.
Other comparisons
- Tolstoy vs Videowise — video commerce platform
- Tolstoy vs Bambuser — live shopping platform
- Tolstoy vs Moast — video commerce platform
- Tolstoy vs Whatmore — video commerce platform
- Tolstoy vs Shopify native video — built into shopify
- All Tolstoy alternatives and comparisons