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02 / Create and improve ads

Give your next ad test a clear idea.

Build creative around your product, your offer and a specific hypothesis. Bring performance back into the next brief so the next batch has a reason to exist.

Start with three ad anglesSee the output

For Performance Marketing · Creative

THE WORK, UP CLOSE

Ad concepts, the assets to test and a clear reason for each.

Culture Kings · Video creative example
A USEFUL BRIEF GOES WITH THE CREATIVE

What are we
testing next?

The angle
The single reason this product should matter to this audience.
The controlled inputs
Product, offer and brand direction. Hold these steady when comparing messages.
The next decision
Review the assets, launch the test in your ad platform and bring the results into the next brief.
Inspect the three-angle assignment

What your team receives

  • Distinct creative angles with copy and the required image or video assets.
  • A short note explaining what each concept tests.
  • A next-test recommendation when the relevant performance data is available.

02 / INPUTS

Bring the right
starting point.

Good outputs begin with clear source material and a defined job.

  • 01

    One product, clear product imagery and verified product facts.

  • 02

    Your audience, current offer and brand references.

  • 03

    For an improvement brief: the current ads, reporting window and connected performance data.

Connections & access

Creating concepts can start from your catalog and assets. Reading campaign performance requires the relevant ad account connection. Channel access and publishing are separate from creative generation.

Check integrations

03 / PUT IT TO WORK

Know what happens next.

01

Where it runs

Prepare creative in Tolstoy. Your team reviews and sets up the test in Meta or the ad channel you use.

02

What you review

  • Verify every product statement and offer.
  • Check the creative, format and landing page together.
  • Your team sets the audience, budget and launch in the ad platform for this starter workflow.
03

How to scope the cost

Estimate concepts × formats × variants, plus revisions. Separate image and video generation, research and analysis from your media spend. Ad spend is not a Tolstoy usage credit.

Price the workload
04

What to measure

Agree on the test variable and reporting window before launch. Read the ad platform’s attributed results alongside store results; attribution is not proof of incremental lift.

See the review format
Make the next run better.

Keep the winning angle, source creative and your review notes in the next brief. Change one meaningful variable at a time when you want to learn what worked.

A STARTER ASSIGNMENT

Give your
Ads Manager
a concrete job.

Meet your Shop Bots
THE BRIEF
Create three 4:5 concepts for one product. Keep the offer and brand direction fixed. Vary the angle and explain what each concept tests.
Deliverable
Three images, three hooks and three test hypotheses.
Cadence
One test batch. Review results before the next brief.
Review
Your team reviews the output. Any publishing or account changes follow the workflow’s explicit approval steps.
Start with three ad angles

Read the full assignment and its limits before opening it in your workspace.

YOUR AI COMMERCE PARTNER

The workflow matters.
Getting it working matters more.

Our team helps define the first use case, connect the supported systems and work through the review and rollout with yours. Agree on the scope and ongoing support for your package.

See the ad performance routine
01 / Use case

Create product content

A set of product images, ready for your team to review.

03 / Use case

Put existing video on product pages

An unpublished shoppable widget, with the right products attached.