All use cases

03 / Put existing video on product pages

Put the videos you already have to work.

Bring your product demos, creator clips and customer videos onto the pages where shoppers decide. Match each video to the right product and preview the experience before it goes live.

For Ecommerce · Creative

THE WORK, UP CLOSE

An unpublished shoppable widget, with the right products attached.

Your product pageDraft preview
Example product imagery of a cap worn on a model

PRODUCT DETAILS

Let shoppers see
it in action.

Your existing demos and creator content, matched to the product on the page.

Watch the product

Connected productThe item in this videoCheck the match before publishing.

Example placement using demonstration media. The widget you build uses your own videos, products and brand styling.

What your team receives

  • A widget draft that shows videos matched to the current product.
  • A coverage list of products with videos and products that still need them.
  • Proposed video-to-product connections for your review.

02 / INPUTS

Bring the right
starting point.

Good outputs begin with clear source material and a defined job.

  • 01

    Existing videos you have permission to use, added to your Tolstoy library.

  • 02

    A connected Shopify catalog and the products shown in each video.

  • 03

    The page, placement and brand styling you want to use.

Connections & access

Shopify and Tolstoy’s media library. Theme access is needed to place the approved widget. Tolstoy is a Shopify Partner.

Check integrations

03 / PUT IT TO WORK

Know what happens next.

01

Where it runs

Your Shopify product page template, through the Tolstoy Builder block and an approved widget.

02

What you review

  • Preview different product pages and confirm that each shows its own videos.
  • Check product links, add-to-cart behavior and the mobile layout.
  • Approve publishing, then place the Builder block in your Shopify theme.
03

How to scope the cost

Start with the number of videos, products and placements. Check your plan’s video or widget allowance separately from any AI work used to build or edit the experience. Existing video does not need to be regenerated.

Price the workload
04

What to measure

Review video engagement, product clicks and the conversion measurement available for the widget. Use a controlled comparison when you want to establish incremental impact.

See the review format
Make the next run better.

Maintain product tags and playlist rules so the next video appears in the right place. Keep the coverage list as the brief for content you still need.

A STARTER ASSIGNMENT

Give your
Ecommerce Manager
a concrete job.

Meet your Shop Bots
THE BRIEF
Use our existing videos to draft product-page stories. List products without matching videos, propose missing tags, and preview an unpublished widget.
Deliverable
A widget preview, product matches and a coverage list.
Cadence
One placement first. Review coverage as the library grows.
Review
Your team reviews the output. Any publishing or account changes follow the workflow’s explicit approval steps.
Start with product-page stories

Read the full assignment and its limits before opening it in your workspace.

YOUR AI COMMERCE PARTNER

The workflow matters.
Getting it working matters more.

Our team helps define the first use case, connect the supported systems and work through the review and rollout with yours. Agree on the scope and ongoing support for your package.